Digital asset treasuries (DATs) and the broader practice of building corporate Bitcoin reserves became hugely popular in 2024 and 2025, thanks in large part to the success of Strategy, whose “flywheel” many tried to replicate.
However, this model cuts both ways. On one hand, it lets companies raise capital on a wave of market optimism. On the other, it forces them to absorb the volatility of the underlying asset when prices fall.
For a public company, the situation is even more complicated. Accounting obligations mean financial losses quickly become public, and any asset movements against that backdrop attract intense scrutiny.
The recent discussion around Trump Media & Technology Group (TMTG) shows exactly that. Amid paper losses on its crypto strategy, the company moved 2,650 BTC to Crypto.com, having previously withdrawn applications to launch its own cryptocurrency ETFs.
