Apple’s latest flagship, the iPhone 17, has become nearly 50% cheaper when priced in Bitcoin or Ethereum compared to last year’s model, according to a new report from CoinGecko.
CoinGecko data shows the iPhone 17 now costs just 0.0072 BTC, compared with 0.014 BTC for the iPhone 16.
The price of Bitcoin almost doubled at that time, climbing from $57,049 during last year’s release to $111,033 during this launch cycle. That surge, not a price cut from Apple, explains the drop in crypto terms.
Notably, the trend extends across Apple’s lineup. The new iPhone Air costs 0.0090 BTC, while the iPhone 17 Pro and Pro Max require 0.0099 BTC and 0.0108 BTC, respectively.
Interestingly, Ethereum tells a similar story.
iPhone buyers need only 0.1866 ETH for an iPhone 17, down from 0.3386 ETH for the iPhone 16. ETH’s price has jumped from $2,359.57 to $4,282.40 in the past year, a gain of more than 80%.
Meanwhile, this isn’t the first time crypto gains have reshaped iPhone affordability.
When Apple released the iPhone 4S at $649 in 2011, the equivalent cost in Bitcoin was more than 162 BTC, which was then trading around $4 each.
Today, despite a higher $799 price tag, the iPhone 17 requires less than 0.008 BTC. That’s a 99.9% reduction in Bitcoin needed to buy a flagship iPhone over 14 years.
Ethereum’s trajectory is just as dramatic. In 2015, an iPhone priced at $649 translated to roughly 876 ETH. Ten years later, the new iPhone can be bought for less than a fifth of a single ETH.
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