Jordon Hudson celebrated boyfriend Bill Belichick’s highly-anticipated collegiate coaching debut at the University of North Carolina in style.
Hudson, 24, was spotted by Sports Illustrated‘s Pat Forde on the sidelines at Kenan Memorial Stadium in Chapel Hill, North Carolina on Monday, September 1, shortly before North Carolina kicked off their 2025 season against TCU.
The beauty queen was seen rocking Carolina blue snakeskin pants and a white top.
Hudson was also shown on the ESPN broadcast standing next to NFL legend Randy Moss after North Carolina stormed down the field to open the game with a touchdown.
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Belichick parted ways with the New England Patriots in January 2025 after 24 seasons with the franchise, where he won six Super Bowls. He was hired as the new head coach of the Tar Heels in December 2024.
Since then, Belichick’s relationship with Hudson and questions about her involvement with the school’s athletic department have been the topic of much conversation. (Belichick and Hudson met in 2021 and officially went public with their relationship in October 2024.)
Journalist Pablo Torre reported in May that Hudson was “no longer allowed in the football building, she is not allowed on the football field.”
Shortly after Torre, 39, made the claim on his podcast, “Pablo Torre Finds Out,” the University of North Carolina issued a response.
“While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities,” Carolina Athletics said in a statement to Us Weekly. “Jordon will continue to manage all activities related to Coach Belichick’s personal brand outside of his responsibilities for Carolina Football and the University.”
After North Carolina announced a deal with Hulu for an upcoming docuseries last month, Hudson appeared to take subtle credit. Hudson shared a photo of herself via Instagram blowing a kiss on the North Carolina sideline at the team’s Spring Game in April.
Before the Hulu deal was announced, North Carolina was close to finalizing a contract to appear on HBO’s docuseries Hard Knocks.
According to a report published by The Athletic in April, Hudson “played an instrumental role in stopping the production, related to her request to be heavily involved in the project.”
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The Hulu series, which does not have a premiere date, will “show our commitment to the team, and that’s our priority,” Belichick said in a video posted via social media last month.
In May, Belichick did his best to explain Hudson’s role in his life.
“I stay focused on football and, some of the other opportunities that come along, Jordon looks at those and can dig into them a little bit deeper,” Belichick said on “The Pivot” podcast in May. “But really, what she does is help me spend my time on football, and that’s what’s important to me.”
Belichick insisted Hudson has “nothing” to do with his responsibilities at North Carolina.
