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Home Entertainment

Bethenny Frankel Is ‘Obsessed’ With This $12 Lip Plumping Oil: ‘It’s Giving Rich’

by DigestWire member
August 19, 2025
in Entertainment
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Bethenny Frankel Is ‘Obsessed’ With This $12 Lip Plumping Oil: ‘It’s Giving Rich’
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When it comes to unfiltered beauty recommendations, Bethenny Frankel is our go-to source! Us Weekly’s Entrepreneur of the Year and TikTok truth teller shared the $12 lip plumping oil responsible for her picture-perfect pout. In true Bethenny fashion, she summed it up in three quick words: “It’s giving rich.”

Earlier this year, Frankel blessed TikTok with yet another drugstore beauty find: the L’Oreal Paris Plump Ambition Hyaluron Lip Oil. “I’m obsessed,” the RHONY alum told her 3.3 million followers. She said she could “feel the plumping and the tingling” right away.


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It’s easy to see why Frankel calls this lip oil “elite.”  It combines hyaluronic acid and tripeptides to smooth, hydrate and visibly plump the lips, while giving that glass-like, “rich girl” shine she raves about. Safe on all skin types, the plumping effect is subtle yet effective.

The plush, pillow-like applicator glides the formula onto the lips and leaves a silky finish. While Frankel didn’t reveal the exact shade she used, it appears to be the shade ‘rouge in love.’ If we’re right, Frankel called it “a manageable red” that adds a subtle kiss of color without being too overpowering.

Turns out, Frankel isn’t the only one who’s obsessed —  over 1,100 shoppers swear by it as well. One shopper, who called the lip oil a “a must-have” in their makeup bag, said that it “feels luxurious and lasts for hours.” It’s able to give their lips “a beautiful shine” and “natural plump look” — but without the stickiness!

Thanks to a hydrating, plumping formula and plush applicator, this lip oil feels totally high-end — minus the hefty price tag. Consider this your sign to add it to your collection (and maybe in more than one shiny shade!).


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See it: L’Oreal Paris Plump Ambition Hyaluron Lip Oil (Originally $14) on sale for just $10 at Amazon! Please note, prices are accurate at the date of publication but are subject to change.

Looking for something else? Explore more from L’Oreal Paris here and more lip oils here! Don’t forget to check out all of Amazon’s Daily Deals for more great finds!

Anne Hathaway Just Wore These $1,850 Chanel Sandals Twice — Get the Look

Us Weekly has affiliate partnerships. We receive compensation when you click on a link and make a purchase. Learn more!

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