Lola’s Cupcakes, the bakery chain which has become a familiar presence at commuter rail stations and in major shopping centres, is in advanced talks about a sale valuing it at more than £25m.
Sky News has learnt that Finsbury Food, the speciality bakery business which was listed on the London Stock Exchange until being taken over in 2023, is within days of signing a deal to buy Lola’s.
City sources said on Thursday that Finsbury Food was expected to acquire a 70% stake in the cupcake chain, which trades from scores of outlets and vending machines.
Lola’s Cupcakes was founded in 2006 by Victoria Jossel and Romy Lewis, who opened concessions in Selfridges and Topshop as well as flagship store in London’s Mayfair.
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The brand has grown significantly in recent years, and now has a presence in rail stations such as Waterloo and Kings Cross.
The company employs more than 400 people and has a franchise operation in Japan.
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Lola’s is part-owned by Sir Harry Solomon, the Premier Foods founder, and Asher Budwig, who is now the cupcake chain’s managing director.
The deal will be the most prominent acquisition made by Finsbury Food since it delisted from the London market nearly two years ago.
Finsbury is now owned by DBAY Advisors, an investment firm.
A spokesperson for Finsbury Food declined to comment.
