According to reports, Japanese investment firm Metaplanet has just added 780 Bitcoin to its stash. The move brings the company’s total holdings to over 17,000 BTC, worth about $1.73 billion at today’s prices.
The move marks another big step for Asia’s largest public Bitcoin holder and underlines how seriously the firm is treating crypto.
Metaplanet Boosts Bitcoin Holdings
Metaplanet paid an average of $118,622 per coin for this batch, spending nearly $93 million in the deal. Based on figures shared by CEO Simon Gerovich, the year‑to‑date yield on its Bitcoin portfolio sits at 450% as of July 28, 2025.
The firm’s average cost across all 17,132 BTC now stands at $101,030 per coin. This latest purchase follows a similar buy of 797 BTC earlier this year, when prices hovered near $122,000.
Metaplanet has acquired 780 BTC for ~$92.5 million at ~$118,622 per bitcoin and has achieved BTC Yield of 449.7% YTD 2025. As of 7/28/2025, we hold 17,132 $BTC acquired for ~$1.73 billion at ~$101,030 per bitcoin. $MTPLF pic.twitter.com/0dq4RswDhv
— Simon Gerovich (@gerovich) July 28, 2025
A Challenge To The Big Player
Michael Saylor’s firm, Strategy, still holds the crown as the largest public holder of Bitcoin. Strategy owns 607,770 BTC, valued at about $72 billion. That makes Metaplanet seventh on the list of public companies with Bitcoin, but the gap looks set to narrow if Metaplanet keeps buying at this pace.
It all began with a quarter billion in bitcoin. pic.twitter.com/Ssbef084YQ
— Michael Saylor (@saylor) July 27, 2025
Stock Price Reacts To The Purchase
Shares of Metaplanet jumped 5% immediately after the announcement. The stock closed at 1,241 yen, even though it has slipped 7% over the past five days and 17% in the last month.
Investors seem to welcome the aggressive strategy, though they’re also aware that swings in Bitcoin’s price can push the share price up or down quickly.
Climbing The Ranks Of Bitcoin Holders
Metaplanet aims to hold 210,000 BTC by the end of 2027. If it stays on track, the company could soon leapfrog the likes of Tesla, CleanSpark and Galaxy Digital—firms it already passed to reach fifth place at one point.
Based on public data, Bitcoin Standard Treasury Company and Trump Media currently sit in fourth and sixth spots, showing how the leaderboard keeps shifting as new buyers step in.
Based on this trend, Metaplanet is staking its future on Bitcoin’s growth. It’s a bold plan and one that carries risk if crypto prices dip.
Yet for now, the firm’s big buys and a nearly 450% return this year make it clear that Metaplanet sees Bitcoin as a core part of its strategy. As more companies pile in, Asia’s role in the world of institutional crypto is only getting stronger.
Featured image from Getty Images, chart from TradingView
