Sydney Sweeney has great jeans.
American Eagle Outfitters announced their partnership with Sweeney, 27, on Wednesday, July 23, noting that the brand will be honoring its denim heritage with the launch of its fall 2025 campaign, headlined by the Euphoria star. The campaign, “Sydney Sweeney Has Great Jeans,” is a return to essential denim dressing and a celebration of what the beloved brand does best: making customers look and feel good in AE Jeans.
“This fall season, American Eagle is celebrating what makes our brand iconic — trendsetting denim that leads, never follows,” Jennifer Foyle, president and executive creative director of AE & Aerie, said in a Wednesday press release. “Innovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in. With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.”
Sweeney, for her part, gushed over American Eagle’s “effortless” denim styles and “perfect balance” of “being put together but still feeling like yourself.”
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“Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me,” Sweeney shared in her own statement. “It’s rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself.”
The campaign will be featured with a first-time presence on the Exosphere of Sphere in Las Vegas, as well as supported by 3D billboards where will Sydney will interact directly with passersby, a Snapchat lens where she speaks directly with Snapchatters and an AI-enabled try-on technology so customers can find their perfect pair of jeans.
To kick off her partnership with the brand, Sweeney’s long-time stylist Molly Dickson dressed the starlet in AE denim essentials, reimagined to create “the perfect blend of relatability and undeniable influence,” the press release states. “The curated denim wardrobe feels distinctly Sydney — effortless, personal and true to how she wears AE. Sweeney’s girl next door charm and main character energy — paired with her ability to not take herself too seriously — is the hallmark of this bold, playful campaign.”
The campaign’s collection highlights? That includes a standout, limited-edition denim jacket inspired by Sydney’s on-set style, reimagined from a real-time tailoring moment with Dickson, which will be available on August 10 and retail for $79.95. Two hundred fits of AE jeans — including 50-plus new styles, from the ’70s-inspired High-Rise Flare to the Low-Rise Baggy Wide Leg — will also be featured, as well as 800 total new fall styles across women’s and men’s categories, including versatile tops, bottoms and layering pieces to dress customers now and into the upcoming season.
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AE will also launch “The Sydney Jean,” a limited-run take on their fan-favorite Dreamy Drape franchise, produced in collaboration with Sweeney. In support of the cause, 100 percent of the purchase price from “The Sydney Jean” will be donated to Crisis Text Line, a nonprofit offering free, 24/7, confidential mental health support to anyone in need.
