Animation Makers Urged to Embrace Social Media, Put the IP Into Audience’s Hands: ‘It’s About Being Co-Creators’ 

Emerging animation creators should learn to stop worrying and love social media, looking beyond established production and distribution models. But there are a few pointers. “Talk back to the people who comment. They don’t want to talk to a wall,” said Hayley Lam, founder at Studio Munbou. “That’s the beauty of independent creators and stories […]