US President Donald Trump’s circle moved closer to rolling out two big crypto products this week. One announcement sparked a public mix‐up over who’s doing what. The other took a formal step toward a Bitcoin exchange‐traded fund. Both moves show the family’s push for more crypto ties.
Trump Token Wallet Claim Fuels Confusion
According to reports, @GetTrumpMemes on X said on Tuesday that a new crypto wallet branded with US President Trump’s picture is coming. The post said Magic Eden will power the wallet and that users could grab up to $1 million in TRUMP token rewards by joining a waitlist.
Some readers rushed to sign up. But then Donald Trump Jr., who serves as Web3 Ambassador to World Liberty Financial (WLFI), posted that his family isn’t involved in that exact product. He called out the official TRUMP token account and said WLFI will launch its own branded wallet at a later date.
With Billions of Trump fans around the world, the $TRUMP mission has always been to make it super easy for Trump supporters to get into crypto and join the $TRUMP community.
The $TRUMP Wallet powered by @magiceden is coming soon. Join the $TRUMP community!… pic.twitter.com/7nIubWIdqw
— TrumpMeme (@GetTrumpMemes) June 3, 2025
Eric Trump chimed in too, saying he and his brother have no link to the version teased by the TRUMP token team. That disagreement left fans scratching their heads. Who really owns this wallet? It’s clear that the brand name draws attention, but so does the split between the token’s official page and the Trump family’s own statements.
Family Firm Files For Bitcoin ETF
Based on filings, NYSE Arca took the first legal step on Tuesday to list a Truth Social Bitcoin spot ETF. The 19b-4 request went to the US Securities and Exchange Commission. Yorkville American Digital, a Florida asset manager, is the sponsor.
If approved, this would become the 13th US Bitcoin spot ETF and join big names like BlackRock and Fidelity. The move follows an April partnership between Trump Media and Crypto.com to launch “Made In America” exchange‐traded products that include Bitcoin and Crypto.com’s Cronos token.
Back then, people in crypto circles saw a sign that Trump Media aims to bundle patriotism with digital coins. Now the new filing shows they’re serious about offering a mainstream Bitcoin fund.
Brand Mix Leads To Mixed Messages
People watching this space know that WLFI dipped into stablecoins before. And Trump Media said it plans a Bitcoin Treasury worth $2.5 billion at launch. So the family name is already tied to crypto money.
Yet the wallet announcement on X and the family’s denials highlight how fast things can sound official—especially when magic Eden and a popular meme token are involved. One side says, “We’re doing it,” while the other side says, “Not us.”
When branding blurs the lines between projects, users may wonder which link to trust. That split can hurt credibility, even if the goal is to ride high on an eye‐catching name.
Featured image from Unsplash, chart from TradingView
