Futu Securities, a prominent brokerage based in Hong Kong, has rolled out crypto “deposit services” for users on its Futu NiuNiu platform.
According to a May 7 statement, the launch lets investors deposit and trade leading digital assets such as Bitcoin, Ethereum, and Tether.
Futu NiuNiu, already known as Hong Kong’s top stock trading app, offers access to various financial instruments such as Hong Kong, US, and Japanese equities, ETFs, options, cash funds, and bonds. The addition of digital assets marks a significant step in expanding its ecosystem.
According to the company, this integration enables investors to navigate digital and traditional markets seamlessly.
Futu pointed out that the update enables users to shift between asset classes easily depending on market conditions. This allows retail traders to manage risk better and take advantage of emerging trends, regardless of whether markets are rising or falling.
The company also sees this integration as a step toward closing the gap between the traditional financial system and the fast-growing crypto economy.
Futu is running a limited-time promotion to mark the launch, offering new users up to HK$1,600 in Bitcoin rewards. The company sees this as part of a broader effort to attract and support digital asset investors seeking regulated, user-friendly platforms.
Futu’s Managing Director, Xie Zhijian, emphasized the firm’s commitment to innovation and highlighted upcoming plans to roll out withdrawal functions and support for additional cryptocurrencies.
He said:
“There is a strong demand for deposit and withdrawal functions in the market, but not many brokerages can do this…Following the deposit function, the withdrawal function and the deposit and withdrawal support of more mainstream currencies are also in Futu’s plan.”
The rollout reflects Hong Kong’s ambition to lead in digital finance. With the city actively shaping regulations for virtual assets, including crypto exchanges and stablecoins, Futu’s latest move aligns with broader efforts to position Hong Kong as a global center for crypto innovation and responsible growth
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