With Meghan Markle’s entire As Ever product line completely sold out, foodies wondering whether the brand’s highly anticipated jam lives up to the hype will have to rely on reviews for now.
However, it seems that some fans aren’t thrilled with the final product. While some have started calling it “scam jam” on social media, others have referred to it as more of a “spread.”
One reviewer for the Daily Mail claimed that the product was “watery” when opened which led to questions about how the product traveled.
“If we hadn’t known better, we’d have thought it melted during its expedited journey to us,” Jane Herz wrote, in part, during her review. “When we stuck our spoon into Meghan’s raspberry spread, its consistency dripped off the silverware like a sauce.”
Influencers who have received their packages opened them on camera, which led to some mixed reviews. One TikTok user referred to it as the “perfect sour jam,” while another had a telling facial expression after her taste test noting that it’s “so sweet” before suggesting its more of a dessert.
Meghan Markle Teases Her 1st As Ever Product in New Instagram Post
“Looks small, expensive, runny texture and not that special,” one X user wrote, replying to an influencer taste test. “I think I will stick with my regular jam.”
Other X users have echoed the claims that it looks more like “sauce,” with one alleging that it’s “looks like a jar of high fructose, corn syrup and food coloring.”
Several photos shared on social media appear to show hair in their jam upon opening the product, which has led to widespread backlash as well. While the jam has become the focal point of the line, other reviewers have also raised an issue with Meghan explaining how to make tea — “twice,” according to a New York Magazine piece.
The Duchess of Sussex, 43, dropped her debut As Ever collection on Wednesday, April 2. The eight products on the lineup included a $12 raspberry spread, a $28 limited-edition wildflower honey with honeycomb, a $12-a-piece assortment of three herbal teas, a $14 crepe mix, a $14 shortbread cookie mix with flower sprinkles and a $15 tin of flower sprinkles.
In a Wednesday press release, Meghan described her raspberry spread as “the heart of the collection and where it all began.” The jam became the first product from her lifestyle brand — which was previously named American Riviera Orchard before becoming As Ever in February — when she shared it with friends and family in 2024.
“Meghan, Duchess of Sussex, is proud to announce that the first collection of eight signature products will be available for purchase, beginning today,” the press release read. “Developed in partnership with Netflix’s CPG division, this collection offers a glimpse into Meghan’s approach to elevated, everyday living and is inspired by her long-lasting love of cooking, entertaining and hostessing with ease.”
Prince Harry and Meghan Markle’s Business Deals Since Royal Exit
Us Weekly previously reported that the entire As Ever product line sold out in under an hour after it went live on Wednesday. The most popular item seemed to be the honey since it sold out in less than five minutes.
Meghan celebrated the success of the launch via Instagram later that day, writing, “Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough … for celebrating, purchasing, sharing and believing. It’s just the start @aseverofficial 
Here we go!”
As Meghan embarks on a new era in her career with her As Ever brand, her Netflix show With Love, Meghan and more upcoming ventures, she’s still facing scrutiny for nearly everything she does.
“The media loves to paint her as polarizing,” a source exclusively told Us in March. “The truth is she moves the needle whether people love or hate her. People care about engagement, and she delivers that, even if it’s negative.”
