Ripple has taken a step toward advancing crypto education in the United States by spearheading the National Cryptocurrency Association (NCA) launch.
The NCA is positioned as an independent, non-partisan organization with no political affiliations. Its primary goal is to provide educational resources and promote a deeper understanding of crypto.
According to a March 5 statement, the initiative has a $50 million grant from Ripple to increase crypto literacy and foster safe adoption nationwide.
Although Ripple is backing the NCA financially, Ripple CEO Brad Garlingouse clarified that the organization will function independently.
Garlinghouse explained that the firm was finding the initiative because of the importance of education in unlocking the potential of digital assets. He noted that the $50 million funding will support awareness campaigns and showcase how crypto benefits individuals nationwide.
Why NCA?
The initiative follows a recent survey conducted with Harris Poll, which gathered insights from thousands of US crypto holders.
The results showed a strong desire for a greater understanding of digital assets, with 81% of respondents expressing a strong interest in learning about the emerging industry’s future.
Additionally, 76% of participants reported positive financial impacts from their crypto involvement, citing greater financial independence and learning and personal growth opportunities.
Considering this, Stuart Alderoty, Ripple’s Chief Legal Officer and the newly appointed president of the NCA, emphasized that the organization’s role would be to make crypto more accessible.
He noted that the NCA will simplify complex concepts through easy-to-understand explainers and real-life stories from crypto users.
He added on X:
“NCA is here to cut through the noise and make sure everyday Americans have the facts, resources and tools, and support they need to engage with crypto confidently. If you’re already benefitting from digital assets in your life or your business, now’s the time to join us and share your story. If you’re just curious, we are here for you to learn more.”
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