The post Cross-Chain Success: Changelly and MyTonWallet Boost Engagement with $250K+ in USDT Swaps appeared first on Coinpedia Fintech News
From October 16 to November 16, 2024, Changelly and MyTonWallet partnered to offer 0% service fees on USDT-TRC20 
USDT-TON swaps. The campaign generated over $250,000 in transaction volume and reached over 1.1 million views on Telegram. More importantly, it showcased how cross-chain solutions drive engagement and volume growth, offering insights for wallets seeking to boost user activity.
Campaign Overview: Bridging TON and TRON
The promotion allowed MyTonWallet users to swap USDT-TRC20 and USDT-TON with no fees, demonstrating MyTonWallet’s cross-chain functionality and Changelly’s seamless instant exchange services. The results underline the demand for effortless inter-chain operations and the value of partnerships that enable them.
Results and Analysis: Key Trends and User Behavior
The campaign’s results reveal strong engagement and shifting user behavior driven by cross-chain accessibility. With over $250,000 in total volume and a notable shift in swap patterns, the promotion highlighted how users respond to seamless inter-chain operations. Below, we break down transaction patterns, behavioral trends, and media engagement to uncover key insights.
Transaction patterns reflect changing user demand:
- $252,243 total volume with a shift mid-campaign:
- Early phase: TON → Tron swaps dominated, suggesting users sought liquidity on TRON.
- Final phase: Tron → TON surged by $25K to a total of 138,701 USDT signaling a growing interest in the TON ecosystem.
- Peak activity on November 12-14: Urgency near the campaign’s end drove engagement.
This shift from TRON to TON highlights how cross-chain offers influence user behavior, with participants exploring TON’s emerging DeFi opportunities.
Cross-platform reach amplified campaign impact:
- 1.1 million+ views on Telegram from 80+ posts—powering strong community engagement.
- 30+ posts on X (formerly Twitter) boosted visibility across audiences.
Such media activity, combined with a compelling offer, sparked both volume growth and awareness.
Notably, as social media coverage diversified, the transaction trend evolved—initial Telegram-driven flows favored TON → TRON, but even small Twitter exposure contributed to a stronger TRON → TON reversal, ultimately surpassing the original trend. This suggests a growing interest in TON’s ecosystem beyond its native community.
Insights from Changelly and MyTonWallet
Zifa Mae, Head of Product, Changelly:
“Cross-chain operations are crucial for wallet providers to meet growing user demand. This campaign not only delivered volume but also proved that seamless swaps attract and retain users. Changelly is proud to enable such engagement through our robust API.”
Alexander Zinchuk, Founder, MyTonWallet:
“Seamless cross-chain asset management is the future of Web3, and this campaign proves it. At MyTonWallet, we’re committed to breaking down blockchain barriers—helping users move assets effortlessly. By integrating TRON and other major networks, we’re not only increasing liquidity but also inviting millions of new users to explore TON’s DeFi landscape. This is just the beginning—our vision is a fully connected, user-first, and secure multichain experience.”
Final Thoughts & Future Plans
This campaign was more than a promotion—it was a case study in user behavior, revealing how cross-chain functionality drives volume and engagement when supported by a strong partner.
Looking ahead, MyTonWallet is set to expand its platform by integrating additional blockchains such as Solana, Ethereum, BNB Smart Chain, and Polygon, strengthening its position as a safe and powerful multichain wallet. By bridging major ecosystems, it not only enhances interoperability but also introduces more users to TON, making blockchain access seamless and intuitive. Campaigns like this are just one step in a broader effort to drive mainstream adoption and unlock new opportunities for the crypto community.
Alongside this expansion, Changelly’s API will continue to fuel multichain growth, offering seamless on- and off-ramp solutions to enhance user experiences. With support for over 3,600 exotic DeFi tokens and integration with more than 100 DEXs, Changelly provides broad access to the decentralized ecosystem. Together, these efforts reinforce how Changelly, with over 7 million users since 2015, empowers wallets to scale cross-chain operations, increase user engagement, and drive DeFi adoption.
About MyTonWallet
MyTonWallet is a self-custodial, open-source multichain wallet for TON, TRON and beyond. Founded in 2022 and renowned for its security and innovation, it has been audited by CertiK and recognized with a Top Wallet Projects Rating. Serving over 8 million users, MyTonWallet offers seamless asset management, intuitive DApp integration, and a user-friendly experience. As a pioneer in TON ecosystem, it continues to push boundaries—ready for mass adoption.
Follow MyTonWallet on Telegram, X for updates on new features and ecosystem development.
About Changelly
Changelly is an instant crypto exchange platform and a trusted crypto API provider serving over 600 companies and 7 million users worldwide. It offers secure crypto-to-crypto exchange and fiat on-ramp/off-ramp APIs, and crypto payment processing. Featuring more than 1,000 coins and 330,000 trading pairs, Changelly equips its partners with instant exchange APIs, a listing platform, exchange and fiat on-ramp widgets, and a DEX aggregator for decentralized swaps.
Discover how businesses can enhance their crypto offerings with Changelly’s business products. Follow Changelly on LinkedIn for updates on new features and industry trends.
