Thousands of beauty products launched in 2024, and hundreds of innovative hair, makeup nd fragrance formulas ended up completely wowing Us. Part of being on the commerce team includes testing any and every new item that comes across our desks. It’s a tough job but someone’s gotta do it!
Amongst the hundreds of items that we gave trial runs, five made a serious impact and earned themselves a permanent spot in our vanities. Trust us — the products below are special. Keep reading to upgrade your beauty game with the best beauty launches of 2024.
Shoppers Say This Shampoo Saved Their Hair From ‘Years of Damage’
1. T3 Aire 360 — $300 at Amazon
“Perfecting an at-home blowout seemed like an impossible task until I discovered the Aire 360. This magic hair tool made every day of 2024 a great hair day. The three-in-one design includes a standard blow dryer attachment, a round dryer brush, and two curling barrels that use air to style hair. I think it’s better than the Dyson (for half the price), and I never go anywhere without it now.” — Mary Honkus, Commerce Writer
2. Kosas Soulgazer Intensifying Gel Eyeliner — $24 at Kosas
“This retractable gel eyeliner easily glides on and delivers an intense payoff. It’s creamy and comes in so many fun shades. I juggle between using the Cosmic and Eternal shades for a pop of color on my waterline.” — Jasmine Washington, Commerce Writer
3. Rhode Pocket Blush — $24 at Rhode
“Perfect for the on-the-go girlies like me, the Rhode Pocket Blush mixes a creamy, natural-flush blush with small, easy-to-use packaging. It comes in six different shades that are made to look great on all skin types. My personal favorite is Piggy, a baby pink that’s just the right hint of pink that I can easily build to add more color.” — Olivia Hanson, Commerce Writer
4. Bond No.9 New York Gardenia Eau de Parfum — $460 at Bloomingdales
“A luscious jasmine-gardenia floral bomb with notes of vanilla and bubblegum, this is the most beautiful scent on earth —and I’ve tried many! From the French-owned NYC fragrance house coveted by beauty insiders, it’s as unique and intoxicating as the city it was born from. Pricey, but 100% worth it!” — Erica Radol, Commerce Writer
5. Sara Happ The Lip Plumper — $32 at Amazon!
“Do you know how difficult it is to go through a tube of lip gloss, or any lip product for that matter? It’s such a rarity for me to make any sort of dent, yet I’ve completely used up three tubes of this lip plumper because it’s simply that good. The substantial gloss stays put for hours and it provides my lips with a natural plumping effect that rivals professional injections — sans needles or any stinging sensation.” — Mary Honkus, Commerce Writer
If You Want to Feel ‘Sexy, Powerful and Special’ You Need to Try JoJo’s Favorite Fragrance
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