Senate Democrats’ campaign arm will launch a series of ads in women-focused media outlets marking the two-year anniversary of the Supreme Court striking down Roe v. Wade.
The Democratic Senatorial Campaign Committee ads will run on websites including Cosmopolitan, Harper’s Bazaar, Well Plated and more, and will be directed toward readers in Arizona, Florida, Maryland, Michigan, Montana, Nevada, Ohio, Pennsylvania, Texas and Wisconsin. Viewers who click through the ads will be directed to a new DSCC-backed website that targets individual GOP Senate candidates’ positions on abortion and other reproductive-health issues.
“The Republican overturn of Roe v. Wade and the escalating attacks it has triggered on women’s right to make their own medical decisions has ensured reproductive freedom will be a defining issue of the 2024 Senate elections,” DSCC Chair Gary Peters (D-Mich.) told POLITICO in a statement. “Voters will reject GOP candidates and protect Democrats’ Senate majority in November.”
The ad blitz comes as Senate Democratic leadership has been forcing votes on reproductive rights on the floor, including votes on access to contraception and in vitro fertilization. Republicans have consistently blocked the legislation from advancing, at times offering their own competing versions.
Reproductive rights have proven a fruitful issue for Democrats in elections since the Supreme Court overruled Roe on June 24, 2022. Outcomes of ballot referendums on abortion at the state level have consistently trended toward protecting access — and outrage over the downfall of Roe is still seen as a leading cause for Republicans failing to mount a red wave in the last midterms.
“The anniversary of the Republican Supreme Court decision that overturned Roe v. Wade underscores the stakes of this year’s Senate elections and the importance of protecting Democrats’ Senate majority with the power to confirm or deny Supreme Court justices,” DSCC spokesperson Annie Lentz said in a statement.
