Music mogul Scooter Braun is stepping back from being a manager after 23 years, saying he wants to focus on other “superstars” – his children.
In a lengthy statement on Instagram, Braun – who is known for managing some of the biggest stars of the 21st century – said he had been considering resigning for a few years but it wasn’t until last summer that it started to sink in as a reality.
The 42-year-old said he decided to step aside after “one of my biggest clients and friends told me that they wanted to spread their wings and go in a new direction”.
He didn’t specify who the client was.
It was reported last year that a number of Braun’s high-profile clients, including Justin Bieber and Ariana Grande, had parted ways with him.
Braun said: “23 years. That’s how long I have been a music manager.
“23 years ago a 19-year-old kid started managing an artist named Cato in Atlanta, GA and my journey began.
“Along the way I have had so many experiences I could never have dreamt of.”
He went on: “But as my children got older, and my personal life took some hits, I came to the realisation that my kids were three superstars I wasn’t willing to lose.”
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Braun’s business moves have seen him amass a multi-million dollar fortune and he’s represented several big names including Grande, Demi Lovato and The Kid Laroi.
His management came under scrutiny in 2019 when he became embroiled in a feud with Taylor Swift after acquiring the recordings of her first six albums through the purchase of her former label.
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Though the masters have since changed hands again after a deal with investment firm Shamrock Capital, Swift has continued with a bid to regain ownership of the music by creating new versions of the songs – dubbed “Taylor’s Versions”.
As well as parenting, Braun said he would now focus on his roles as a board member of Hybe, and CEO of Hybe America, the South Korean entertainment company.
