Brazil’s Tourism Board, Embratur, is spearheading an eight-pronged strategy to boost audiovisual-inspired tourism in the country. After all, studies reveal that some 90 million people worldwide choose their holiday destinations based on what they’ve seen on films, TV series and digital games. Case in point: Dubrovnik, Croatia is still overwhelmed by tourists keen to see […]
Bolstering the Brazilian presence in Cannes this year, São Paulo public audiovisual company Spcine is developing strategic...
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