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Home Entertainment

Martha Stewart Swears by This $29 Mascara — And It’s Selling Out

by DigestWire member
May 17, 2026
in Entertainment
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Martha Stewart Swears by This $29 Mascara — And It’s Selling Out
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If you’ve seen Martha Stewart’s Instagram lately, you already know she’s not playing around. At 83, she’s posting glowing selfies and close-ups with lashes that look lifted, fanned and seriously defined. Naturally, we had one question: what mascara is she using?

A source tells Us her go-to is the Charlotte Tilbury Exagger-Eyes Volume Mascara — and you can grab it on Amazon for $29. It’s the kind of one-step product that instantly pulls a look together without a full glam routine. Even better, it delivers that wide-awake, polished finish Stewart is clearly leaning into lately.


See it!

Get the Charlotte Tilbury Exagger-Eyes Mascara for $29 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.

What makes this mascara stand out is how quickly it delivers results. The curved wand is designed to lift and fan lashes from root to tip, helping create noticeable volume and length without clumping or weighing lashes down. Instead of layering multiple coats, you get a fuller, more defined look in a single swipe — the kind that opens up your eyes and makes you look instantly more awake.

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The formula is designed for long wear, while being smudge-, flake- and humidity-resistant — meaning it holds up from morning coffee to evening plans without constant touch-ups. It’s especially helpful if you deal with under-eye smudging or mascara that fades halfway through the day, since this one is meant to stay put while still feeling lightweight on lashes.

Shoppers are losing it, too. One “honestly impressed” reviewer raved that the mascara delivers “instant volume and noticeable length” after just one coat. Another buyer who’s tried everything said most mascaras smudge under their eyes “by noon,” but this one “stays put all day.” With more than 2,000 sold in the last month on Amazon, it’s not exactly flying under the radar.

At $29, it hits that sweet spot between luxury and everyday practicality. You’re getting a prestige formula without the typical high-end markup, which makes it feel like a smart, low-lift upgrade. Plus, if it’s working this well for Martha, it’s an easy addition to your routine — especially if you’re looking for something that delivers noticeable results without extra effort.


See it!

Get the Charlotte Tilbury Exagger-Eyes Mascara for $29 at Amazon! Please note, prices are accurate as of the publishing date but are subject to change.

Looking for something else? Explore more from Charlotte Tilbury here and don’t forget to check out all of Amazon’s Daily Deals for more great finds!

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