Netflix remains in business with Meghan Markle and Prince Harry despite ending its partnership with her lifestyle brand, according to the streaming service’s chief content officer, Bela Bajaria.
Variety reported on Tuesday, March 17, that Netflix had lost faith in its production deal with the Sussexes’ Archewell Productions. A spokesperson for the streamer, however, said the claim was “completely inaccurate.”
Bajaria weighed in on the report during the Next on Netflix presentation on Wednesday, March 18. “I would say don’t believe whatever you read,” Bajaria said, per The Hollywood Reporter.
“Maybe we should all do a little fact-checking,” she continued, going on to tease the upcoming projects that Netflix and Archewell are collaborating on.
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“But here’s the thing: We still have a relationship with them. We have movies in development with them, we have an amazing doc with them, they have things in development on the TV and film side,” said the chief content officer.
“Deals come and go all the time and … we don’t renew so many deals and those don’t get as much press for obvious reasons, I guess. So there’s no juicy story there,” Bajaria said, referring to Archewell’s production deal with Netflix, which transitioned from an exclusive arrangement to a first-look deal last year.
Tuesday’s Variety report described Bajaria and Netflix co-CEO Ted Sarandos as “fed up” and “weary” of the working relationship with the Sussexes. The report claimed that Meghan and Harry’s “bedside manner” with Netflix staffers has been a point of contention, in addition to lackluster ratings for the Duchess of Sussex’s lifestyle series, With Love, Meghan.
Bajaria, however, is quoted in the piece as saying, “Archewell has been a thoughtful and collaborative partner, and we’ve really enjoyed working with Harry and Meghan. They’re deeply engaged in the storytelling process and bring a unique, global perspective that aligns with the kinds of impactful projects our members respond to.”
News broke on March 6 that Netflix was bowing out as an investor in Meghan’s lifestyle brand, As Ever, which launched its first product line, including wildflower honey and raspberry jam, in April 2025.
“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” a Netflix spokesperson told Us Weekly. “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”
“As Ever is grateful for Netflix’s partnership through launch and our first year,” a spokesperson for the brand said. “We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own.”
