It seems the entire Kardashian-Jenner family are eager to disprove the so-called “Kardashian curse.”
“Here me out … I’m proving the curse ISN’T real because one of us will win 😂,” Kim Kardashian wrote via her Instagram Stories on Friday, February 6, sharing a screenshot of her Fanatics bet for the Super Bowl.
Kardashian, 45, placed a 69-cent bet on the Seattle Seahawks defeating the New England Patriots in the Sunday, February 8, NFL championship for a potential $347,222 payout.
Kardashian’s sister Kylie Jenner also is rooting for the Seahawks and placed the same bet.
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“Kim traded on the Seahawks. Am I saying I copied her by trading on the Seahawks?” Jenner, 28, wrote via her Instagram Stories, referencing Kim’s infamous The Kardashians line about sister Kourtney Kardashian replicating her Italian wedding.
Kim and Kylie’s other sister Kendall Jenner stars in Fanatics’ 2026 Super Bowl commercial, poking fun at the “Kardashian curse.”
“Haven’t you heard? The internet says I’m cursed,” Kendall, 30, said in the big game commercial. “Any basketball player who dates me kinda hits a rough patch. How else do you think I can afford all this? Modeling?”
Kendall later clarified the apparent curse while appearing on The Tonight Show Starring Jimmy Fallon.
“Essentially, the internet has created this narrative about the ‘Kardashian curse,’ which is the idea that if an athlete dates me or one of my sisters, that they are then cursed,” she said on January 28. “Which, please, but I got a commercial out of it. We had so much fun doing it.”
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Kendall, however, wasn’t sure where to place her bets for Super Bowl 60.
“I feel like I need some help deciding who I’m going to go with because I don’t really know a ton about football, if I’m being honest with you,” the supermodel quipped. “I’m just learning.”
While Kendall had “some ideas” about who might win the NFL championship, she opted to “phone a friend” for advice.
“I am trying to figure out who I want to go for [at] the Super Bowl, and I am an information person,” Kendall said, making a surprise phone call to former Patriots star Tom Brady. “I feel like I need all the information I can get to make an educated guess, and I was thinking you’re the perfect person to ask for that information.”
Brady, 48, pointed out that the Seahawks have an “all-time” defense but the Patriots have quite “a story” themselves.
“I feel like I’m going to go with my gut here, right?” Kendall replied, making her final betting choice. “I feel like I am going to go with the underdog and I feel I’m going to go Patriots.”
None of the Kardashian-Jenner sisters have ever acknowledged the rumored “curse” that comes with their past romances with athletes. Kendall, for her part, famously dated NBA star Devin Booker on and off from 2021 to 2023. The next year, the 818 Tequila founder moved on with Bad Bunny — who is coincidentally headlining Super Bowl LX — before reuniting with Booker, 29, in early 2025.
“I’m actually in a, like, me era right now,” Kendall said on a January episode of the “In Your Dreams” podcast of her current single status. “When I turned 29, I remember saying to myself, I do feel like I’ve been in [relationships] and there’s nothing wrong with it. I’ve had great relationships, I’ve had not-so-great relationships, but I felt like through my 20s, I was in a lot. I was in a few long-term consistent relationships … near each other.”
