Hulk Hogan’s estate was hit with an eight-figure demand from a company that claims the beer company the late wrestler launched shortly before his death ripped off their idea, Us Weekly can exclusively report.
On Tuesday, January 20, Carma HoldCo Inc., a holding company specializing in celebrity licensing and branding, filed court docs in Florida claiming Hogan’s estate owed it $10 million immediately for breach of contract and other claims.
In July 2025, Carma HoldCo Inc. filed a federal lawsuit against Hogan’s Real American Beer, which he launched with investors in 2024. In the lawsuit, Carma claimed its former president poached Hogan with ideas that were stolen from Carma.
Carma HoldCo claimed they had been in talks with Hogan for him to be a brand ambassador and were developing a “Real American” beer line together.
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The company alleged that the former president and another employee convinced Hogan to sign a separate deal that cut Carma out. Carma alleged the former employees used materials stolen from Carma to make their pitch.
“As a direct and proximate result of Defendants’ breaches, [Carma] has suffered damages in an amount to be proven at trial but at least ten million dollars,” the suit read.
On October 21, 2025, the defendants responded to the lawsuit and denied all allegations of wrongdoing.
“CARMA’s suit is meritless,” the response read. “It never developed or contracted for a beer, had no agreement with Hulk Hogan, and owned no beer-related trade secrets. Defendants neither solicited Hogan nor interfered with any contract or relationship.”
The defendants argued Carma had not presented any, “facts showing that those preliminary discussions [with Hogan] progressed beyond mere exploration, or that CARMA had any expectancy of entering into a binding agreement to develop a beer product.” They demanded the suit be tossed.
Carma filed an amended complaint earlier this month. The case is ongoing.
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Hogan died on July 24, 2025, at the age of 71. He was survived by his widow, Sky Daily, and his two children, Brooke and Nick Hogan, who he shared with his ex-wife Linda Hogan.
As Us first reported, the entertainer left behind a real estate portfolio worth over $11 million. He owned a compound in Clearwater, Florida, which consisted of two separate homes he purchased at different times. He bought the main home for $3.3 million in 2012 (which is worth an estimated $8.9 million currently) and bought the home next door in 2016 for $2.5 million following being awarded $135 million in his legal battle with the former website Gawker. (The $135 million was reduced to $31 million in a private deal between the parties.)
Court docs filed by Hulk’s son, Nick, revealed the wrestler first drafted a will in 2016. He amended the paperwork in 2017, 2021, and 2022, with the final will executed in July 2023.
The court docs revealed Hulk’s estate not only consisted of real estate. The entertainer owned
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$200,000 in cryptocurrency, $799,000 in personal property and his intellectual property valued at $4 million. Sky, 47, and Nick, 35, also listed a potential medical malpractice lawsuit in the docs, as they investigate whether to sue Hulk’s medical team over a neck surgery done months before his death.
Hulk also left Brooke, 37, out of the will, which she had requested from her father.
The estate has only had a few claims filed against it since Hulk’s death. On November 7, 2025, JP Morgan Chase filed a claim against the estate for $12,574.61. The bill was paid off and released on January 14.
Nick and Hulk’s lawyers have yet to respond to Carma’s $10 million claim filed against the estate.
