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Home Business

Travel site GetYourGuide eyes share sale after turning profit

by DigestWire member
January 4, 2026
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Travel site GetYourGuide eyes share sale after turning profit
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The travel experiences marketplace GetYourGuide is exploring a share sale at a multibillion Euro valuation that would underline the sector’s recovery from the depths of the COVID pandemic.

Sky News has learnt that GetYourGuide, which is based in Berlin, is in talks with investment banks to advise on a secondary share offering that would take place in the coming months.

Industry sources said on Sunday that a decision to proceed had yet to be formally taken, and that there was no pressure from the company’s investors to do so.

GetYourGuide, which counts the SoftBank Vision Fund among its investors, said in October that it was approaching €1bn (£871m) in annual revenue and had become profitable for the first time.

“After two years being locked down, experiences were the one thing that people wanted to do,” Johannes Reck, chief executive, said after the pandemic.

“We were ready for that and we rode on that wave.”

The company last raised new capital in 2023, when the Singaporean state fund Temasek and private equity giant KKR participated in a $194m equity and debt funding round.

That capital-raising was said to value GetYourGuide at $2bn, and any new secondary share sale is likely to be priced at a premium to that valuation.

It said that customers had booked more than 10 million experiences on its platform in a single quarter last year – its most active to date.

A spokesman for GetYourGuide declined to comment.

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