Hailey Bieber looked seriously hot while posing for the cover of GQ‘s 2025 Men of the Year issue.
Bieber, 28, showed off her figure in a sexy barely-there swimsuit while posing on the cover of the magazine on Tuesday, November 11. In one shot, Bieber turned up the heat in a black number featuring a plunging neckline and halter straps by Saint Laurent. The rest of the look, which retails for $1,100, was finished with high-cut legs and an open back.
Bieber made the look even hotter with purple heels finished with a lace-up design.
While sitting on a diving board, Bieber gazed into the camera while rocking a full beat and delicate jewelry, including dainty earrings and her engagement ring from husband Justin Bieber.
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Her makeup was complete with manicured eyebrows, soft eyeshadow, blushed cheeks, mascara and lined, pink lips, thanks to her beauty brand, Rhode. Her brunette strands were parted to the side and styled in a blowout.
In another pic, Hailey stood on the diving board and showed off her full look.
Hailey then changed out of her swimsuit and wrapped a white towel around herself. The model sat on a bed and gave the camera a pout while holding a martini glass. She teamed the look with strappy sandals.
While chatting with GQ, Hailey opened up about Rhode, which she sold to e.l.f. Beauty in a $1 billion deal.
“I always said that I would never sell the company unless it was a billion dollars,” she explained. “That was my goal. But also it was not always entirely my goal to sell the company. I thought if the right opportunity came along and the right home for it came along, then I would definitely consider it. And I think with e.l.f., all of the boxes that I would want to check to find a home for it, they checked them and then some.”
Hailey continued to gush over Rhode’s success, sharing that the brand “exceeded [her] hopes and expectations.”
“Everything that has happened with this brand has far eclipsed anything I could have ever dreamed of and hoped for,” she said, noting she recently launched her products in Sephora. “I really wanted it to be the biggest launch in Sephora’s history. I was hopeful that we would do that and that we could do that, but I thought, because it was going to be on shelves, maybe it would take away a little bit of the desire to get it so quickly, because it would be in stock and it would be in stores. So I definitely was still surprised to see it go the way that it did.”
She also shared that the viral Rhode phone case, which holds her Peptide Lip Treatments, was indeed her idea.
“We were sitting in a meeting and I had one of those [Octobuddy phone cases on] the back of my phone and I kept sticking the lip gloss onto the suction. And I’m holding it up and I’m looking around the room at everyone in the meeting and we were kind of like, Oh! I’m like, can someone quickly Google if this exists?” she said. “Thinking there has to be something on Amazon. And it didn’t exist! So I was like, let’s try to do it as quickly as we can. And that’s how the phone case was born.”
Her Rhode case was even an inspiration for Justin, 31, who plans to launch a joint phone case with his brand, Skylrk. In May, he took to Instagram to post a photo of his prototype and begged his wife to approve his idea.
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“I did approve the joint case! I did, yes,” Hailey revealed to GQ.
Hailey had another hand in a Skylrk piece and is designing a leather jacket.
“I feel like that’s a super-fun collaborative process to do with his brand,” she said. The beauty guru, who is often spotted in leather jackets, added that she was “happy” when they asked her to collaborate.
