Ferrari is deepening its crypto push with a new digital token for its top clients, letting them bid on the Le Mans-winning 499P as part of a limited auction set to launch in 2027.
Ferrari is entering the cryptocurrency world with plans to launch a digital token that will allow its wealthiest fans to bid on one of its most iconic racing cars, the Ferrari 499P, a Le Mans-winning endurance model.
The Italian carmaker will issue the “Token Ferrari 499P” in partnership with fintech firm Conio, aimed exclusively at members of its Hyperclub, a private network of 100 elite clients with a passion for endurance racing, according to a Saturday report by Reuters.
“This is about strengthening the sense of belonging among our most loyal customers,” Enrico Galliera, Ferrari’s chief marketing and commercial officer, reportedly said.
