Hollywood’s biggest stars are making sure their Super Bowl commercials are the big winners on game day.
While some sports fans are focused on the matchup between the New England Patriots and the Seattle Seahawks on Sunday, February 8, others are eagerly waiting to see which companies will deliver a buzzworthy ad for the big game.
In the days leading up to Super Bowl 60, brands like Pepsi, Michelob ULTRA, Nerds and Pringles shared teasers for their commercials.
Fanatics Sportsbooks’ Super Bowl ad with Kendall Jenner has already gone viral after The Kardashians star cheekily leaned into the long-running “Kardashian Kurse” rumor that fills the internet.
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“Haven’t you heard? The internet says I’m cursed,” Jenner says in the TV spot. “Any basketball player who dates me kinda hits a rough patch.” Devin Booker later reacted to the ad with his own unique comment.
Keep reading to see even more memorable commercials, featuring celebrities like Post Malone, Sabrina Carpenter and more:
Pepsi Featuring Taika Waititi
Pepsi enlists a polar bear, which is long associated with competitor Coca-Cola, to take on the Pepsi Challenge. With help from actor Taika Waititi, the confused bear embarks on a journey of self-discovery. After meeting a fellow Pepsi Zero Sugar-loving bear, the pair find themselves “Coldplayed” and on a Jumbotron at a concert.
Pringles Featuring Sabrina Carpenter
In a teaser for Pringles’ Super Bowl ad, Sabrina Carpenter is seen using the chips as flower petals to discern whether her crush loves her or loves her not. Fans are already saying “please, please, please” release this full ad sooner rather than later.
Ritz Featuring Bowen Yang
Former Saturday Night Live star Bowen Yang heads to paradise and answers the call — or a “shell phone” — in a teaser that has fans craving more.
Nerds Featuring Andy Cohen
Watch What Happens Live With Andy Cohen host Andy Cohen promises “juicy” news in the teaser for Nerds’ bright and colorful Super Bowl ad. Get your taste buds ready for the full ad when it’s released on February 8.
Fanatics Sportsbook Featuring Kendall Jenner
In a new Fanatics Sportsbook commercial, Kendall Jenner pokes fun at her dating life when she playfully mocks the belief that NBA players who date her later become bad at their sport.
“The magic of this campaign is how Kendall Jenner transforms the lore of the Kardashian Kurse into something playful, participatory and [unmistakably] of the moment,” Selena Kalvaria, chief marketing officer at Fanatics Betting and Gaming, said of the ad in a press release. “With Fanatics’ unparalleled cultural influence in sports, ‘Bet on Kendall’ is the perfect way to bring Fanatics Sportsbook into the spotlight with Fanatics Studios and our incredible partners at OBB Media.”
Squarespace Starring Emma Stone
In her very first Super Bowl commercial, Emma Stone teams up with director Yorgos Lanthimos for a mysterious scene that leaves the Oscar nominee nearly in tears. As for what the large house on a rock symbolizes? Fans have to wait until February 8.
Michelob ULTRA Starring Kurt Russell, Lewis Pullman, Chloe Kim and TJ Oshie
Kurt Russell acts as a legendary instructor who coaches Lewis Pullman on how to unlock his competitive edge and outplay his friends when Michelob ULTRA is at stake. As Pullman levels up on the ski slopes, he surprises even the most elite athletes, like Chloe Kim and TJ Oshie.
Bud Light Starring Post Malone, Peyton Manning and Shane Gillis
Bud Light is rolling into Super Bowl 2026 in style as Peyton Manning, Post Malone and Shane Gillis travel to a wedding with a keg of beer. While the group’s driver questions the wedding registry gift, others are more worried about perfecting an upcoming wedding speech.
OIKOS Protein Featuring Kathryn Hahn
Set against the hills of San Francisco, OIKOS’s game day ad follows Kathryn Hahn and NFL player Derrick Henry on a cable car tour throughout the city. As unexpected hurdles arise, the duo discovers that OIKOS can provide the strength it takes to push through life’s uphill battles.
Kellogg’s Raisin Bran Featuring William Shatner
Kellogg’s Raisin Bran and William Shatner hope to tackle America’s fiber gap with a new commercial for Super Bowl Sunday.
“We wanted to talk about a serious health gap in a way that actually felt relevant to people’s lives,” Doug VanDeVelde, Chief Growth Officer for WK Kellogg Co., said in a press release. “By leaning into some fun wordplay with an absolute legend like William Shatner, we’re making sure the message about fiber is impossible to ignore.”
Ro Featuring Serena Williams
In Ro’s Super Bowl spot, Serena Williams shares the health improvements she’s experiencing on GLP-1s, including losing 34 pounds in a year and, as a result, reduced knee joint stress and steady blood sugar.
