The Seattle Seahawks’ clash against the Los Angeles Rams had everybody excited, including NFL great Tom Brady.
Taking to his Instagram Stories on Sunday, January 25, ahead of Sunday Night Football’s broadcast of the NFC Championship showdown, Brady, 48, revealed he had dressed up for the occasion.
“Big game Big watch,” the seven-time Super Bowl winner captioned a photo of a Patek Philippe Aquanaut Luce Haute Joaillerie design wrapped around his wrist. The stunning timepiece retails for about $287,000 and features 72 baguette-cut sapphires, 38 baguette-cut diamonds and 160 brilliant-cut diamonds, per the jeweler’s website.
It also dazzles with a “18K gold dial plate” and “white gold baton-style hands with white luminescent coating.”
Tom Brady Gifted Son Ben a Massive Watch Days After Mom Gisele’s Baby News
The former quarterback paired his eye-watering style statement with a sleek suit, coat and dark sunglasses as he attended the game at Seattle’s Luman Field. Additional Instagram Stories posted on Sunday showed Brady greeting retired Rams legend Aaron Donald on the field prior to the Seahawks beating the Rams 31-27.
An additional Story shared by Brady showed him hugging fellow NFL great Richard Sherman.
Brady retired from the NFL in February 2023 after playing three seasons for the Tampa Bay Buccaneers. His move to the Buccaneers came after playing 20 seasons with the New England Patriots.
Brady has publicly flaunted his watch collection in the past, arguably most impressively when he revealed a Jacob & Co. $740,000 piece while making his commentator debut at the 2025 Super Bowl.
He most recently showed off a $51,000 Rolex just ahead of the 49ers vs. Eagles Wild Card game earlier this month. His rose gold Rolex Oyster Land-Dweller features a fluted bezel, and there is also a trapeze diamond-set bezel, but that design doubles the price to $115,350.
The Rolex was revealed just one week after he showed off an earlier eye-catching piece: an all-blue Audemars Piguet Royal Oak Perpetual Calendar, which can cost six figures and up to half a million dollars.
Tom Brady Opens Up About His ‘Personal Life’ After Party With Alix Earle
Brady’s latest watch flex comes just days after Us Weekly revealed exclusive details into the athlete’s connection with TikTok star Alix Earle. In light of the pair partying together in St. Barth’s on New Year’s Eve with a string of celebrities, a source told Us that Earle, 25, and Brady “have still been texting since New Year’s.”
The insider said on Friday, January 23, that the duo “briefly” met up at the College Football National Championship in Miami on Monday, January 19. “They knew each other would be at the game, but it wasn’t a planned event together,” the source said.
Although Brady had been working at the event, he ended up seeing Earle “at one point.”
The insider noted that “[Earle]’s having fun right now. She’s into Tom but it’s still nothing serious.”
Brady and ex-wife Gisele Bündchen finalized their divorce in October 2022 after more than a decade together. While Bündchen, 45, has since married jiu-jitsu instructor Joaquim Valente after welcoming the pair’s first child in February 2025, Brady is still single as he and the supermodel coparent their two children, Benjamin, 16, and Vivian, 13.
Brady is also father to son Jack, 18, whom he shares with his ex Bridget Moynahan.
