Hailey Bieber steamed up Victoria’s Secret Valentine’s shop.
Bieber, 29, channeled her “main-character energy” while posing for the lingerie brand’s Valentine’s Day shop. In the clip, which was shared via YouTube on Wednesday, January 7, the Rhode founder sat in a dresser drawer while painting her toenails. In the dimly lit room, she wore a pastel pink bra adorned with black polka dots, dark straps and underwire cups.
Bieber styled the bra with coordinating bottoms featuring the same spots and a black lace trim.
The It Girl made her look even more glamorous with diamond drop earrings. As the camera slowly zoomed in on the model, Bieber turned her head and faced the camera, showing off her soft makeup. Her base included dewy skin and bronzed cheeks. She completed her makeup with manicured brows, highlighter on the tip of her nose, long lashes and glossy lips. Her brunette hair was pulled back into a messy — but chic — ponytail.
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“Because V-Day commands main-character energy,” the official Victoria’s Secret account captioned the post.
Fans gushed over her look in the comments section. “Literally a GODDESS!! 😭💅,” one praised, while another commented, “Mother is stunning as always ❤️.”
A third fan added, “Goshhh Hailey looks so goooddddd.”
Bieber previously showed off her figure while rocking a number of bikinis as she rang in the new year. Earlier this month, she took to Instagram to share a pic of herself stunning in an animal-print one-piece featuring a scoop neck with halter straps, a bow tied on her chest and a lace-up front that accentuated her abs.
She styled the cheeky piece with rosy cheeks and pink lips. Her hair was worn down and styled in a blowout with her ends slightly curled. Bieber gave the camera a soft smile.
In another photo, she was a ray of sunshine in a yellow bikini featuring a triangular top and straight straps. Bieber styled the number with a sheer pink, yellow and brown floral coverup that tied over her chest. She completed her look with yellow terrycloth bottoms, a straw bucket hat and oval eyeglasses.
Bieber previously opened up about how she got so toned in January 2025.
When it comes to her diet, Bieber told Elle that she’s “particular” about eating gluten. “I love a good kale Caesar salad [but with] no croutons. That’s usually one thing I leave out,” she explained. “Dinner is usually kind of along the same lines [as lunch]; some sort of vegetable or pasta”.
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Back in 2021, she also opened up about her workout routine, telling Women’s Health, “I really like boxing and I’ll do a couple of sessions a week in the gym, weight training and cardio.” She added, “Exercise keeps my mind and my body really healthy.”
Bieber also said that because she “used to be a ballet dancer,” Pilates wasn’t too hard of a transition for her.
“Pilates for me gets my body personally in the best shape because it’s very elongating,” she said. “A lot of the movements in Pilates are very similar to dance.”
