As AI blurs the line between real and synthetic media, strategies for restoring user trust online are still taking shape as we enter 2026.
How often have you come across an image online and wondered, “Real or AI”? Have you ever felt trapped in a reality where AI-created and human-made content blur together? Do we still need to distinguish between them?
Artificial intelligence has unlocked a world of creative possibilities, but it has also brought new challenges, reshaping how we perceive content online. From AI-generated images, music and videos flooding social media to deepfakes and bots scamming users, AI now touches a vast part of the internet.
According to a study by Graphite, the amount of AI-made content surpassed human-created content in late 2024, primarily due to the launch of ChatGPT in 2022. Another study suggests that more than 74.2% of pages in its sample contained AI-generated content as of April 2025.
