Meghan Markle is ready for the holiday season.
“Introducing Our 2025 Holiday Collection. Gifts for giving and gathering, thoughtfully curated to elevate every occasion,” the Duchess of Sussex, 44, announced on Tuesday, October 28.
The collection includes Meghan’s classic fruit spreads, which are being sold as a three-piece gift set (and also separately). There are also two signature candle scents available for purchase: No. 084 has notes of water lotus, sandalwood, and California poppy, while No. 519 has notes of Moroccan mint, cardamom, and tea leaves.
Meghan also dropped a two-piece honey gift set and a variety of teas, available in hibiscus, peppermint and lemon ginger flavors. The flower sprinkles are also back in stock, along with a spiced cider and hot toddy kit.
Earlier this month, Meghan hinted at the new arrival in an Instagram video that saw her walking among trees. “Save The Date 10.28.25,” she captioned the joint post with As Ever.
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Meghan initially announced As Ever — which was previously called American Riviera Orchard — via social media in February.
“I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into. ‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always.’ If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me,” she wrote via Instagram at the time. “This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living and finding joy in the everyday.”
In April, Meghan launched her first line of As Ever products, including raspberry spread, herbal teas, flower sprinkles, crepe mix, shortbread cookie mix and wildflower honey. Us Weekly later learned that all of the items in the collection sold out in less than an hour.
However, some customers ended up not receiving the limited-edition honey they purchased “due to overselling.”
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“Please know the team worked very hard in every department and felt just as sad when we learned what had happened,” Meghan wrote in a letter to customers. “I know it’s not the same as the limited edition item you had your heart set on (I would feel the same!) so I would also like to promise you something else: When our next limited edition item drop happens, you won’t just be the first to know … you’ll be the first to receive it. No need to order, it will come to you in the mail as a gift from me.”
Us learned at the time that orders briefly outpaced the inventory of limited edition honey, meaning a small number of orders were accepted after the product was already sold out. So, Meghan and the As Ever team offered refunds and a complimentary item of customers’ choice instead.
A similar issue arose after As Ever’s June launch, with some customers not receiving the apricot spread they ordered.
“Due to high demand, we are unable to fulfill your order of the apricot spread at this time. We are refunding your purchase of this item by the end of this week,” an email from customer service read. “In addition to the refund, we want you to know that when the apricot spread is back in stock, you will be the first to receive it, free of charge.”
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Despite the early challenges, As Ever has continued business as usual, releasing its 2024 Napa Valley Rosé in August during Meghan’s birthday week.
As Meghan focuses on the company, she speculated earlier this month about the possible return of her Netflix series With Love, Meghan.
“I think, looking at that format — again, with a year of learns — we’re able to say eight episodes for two seasons, it’s a lot of work,” she said during a panel at Fortune’s Most Powerful Women Summit on October 14. “Having done Suits for seven years, I remembered what goes into a production. I also recognize how much people want content in different sizes.”
Meghan teased that there was some “testing” going on behind the scenes ahead of a potential season 3.
“It’s amazing to be able to sit and watch a show for 30 minutes, but how can I give you a recipe in two minutes and where can I share that with you and how that continues to grow As Ever?” she added. “So, [we’re] exploring all the options of what it could look like.”
