‘Titanic’: How a Four-Minute-and-Two-Second Trailer Helped James Cameron’s Epic Stop the Bad Buzz and Become a Massive Blockbuster

Jon Landau, the Oscar-winning producer of “Titanic” and the “Avatar” franchise, has written a behind-the-scenes memoir about his role making some of Hollywood’s biggest blockbusters. The book will be published posthumously on Nov. 4 — Landau died from cancer in 2024 at the age of 63. In the following excerpt, Landau looks back on the rollout […]