Michael Saylor, the executive chairman behind Strategy’s massive Bitcoin reserves, shared a short but powerful message on X: “Don’t Stop Believin’.” The post featured a dark Bitcoin chart titled “Bitcoin Price With Purchases” and drew millions of views within hours.
The phrase — a clear nod to the iconic 1980’s rock song “Don’t Stop Believin’” by Journey — carried a familiar message of perseverance, one that resonated deeply with Bitcoin supporters weathering market swings.
Bitcoin Holders Receive A Short Message
According to public records, Strategy (formerly MicroStrategy) holds roughly 640,031 BTC, with an average cost basis near $73,981 per coin. That stockpile is now worth tens of billions of dollars on paper, depending on the market price at any moment.
Reports have disclosed that the firm logged nearly $4 billion in fair-value appreciation of its bitcoin holdings in the most recent quarter.
Don’t Stop ₿elievin’ pic.twitter.com/LUMroqLSCl
— Michael Saylor (@saylor) October 12, 2025
Saylor’s note was brief, but the numbers behind it are large. Strategy’s BTC position and the gains tied to it make any public remark from Saylor read not just as commentary but as a signal that a major corporate holder remains committed.
Market Reaction And Sentiment
Markets reacted in small but visible ways after the post. Strategy’s shares moved higher in premarket trading around the same time other headlines noted rising pressure on crypto markets and heavy liquidations.
Some outlets reported that around $19 billion vanished in recent crypto liquidations during a sharp sell-off, a backdrop that likely made Saylor’s message feel like a morale boost to some traders.
A few analysts and commentators took the tweet as a reminder that Strategy still views bitcoin as core to its balance sheet. Others read it as plain encouragement to holders: stay steady during volatility.
Based on reports, the firm did not add to its holdings in the prior week, even as bitcoin’s price rallied, a fact that some investors found noteworthy.
What The Message Could Signal
Short messages from high-profile holders sometimes precede action, and at other times they are purely rhetorical. Reports have noted both possibilities after this post.
Some crypto outlets suggested the tweet might hint at future accumulation; others framed it as a morale nudge amid a volatile session. Public company disclosures remain the reliable record for any fresh purchases.
What Investors Should Keep In Mind
The post is a public expression of confidence, not a directive to buy. According to filings and press coverage, Strategy’s bitcoin holdings and recent fair-value gains make Saylor’s voice influential, but actual investment decisions should be based on documented trades, earnings releases, and one’s own research.
Featured image from Pexels, chart from TradingView
