Jennie Garth’s success as a QVC fashion designer wouldn’t be possible without her three daughters.
“My girls are so encouraging and so supportive,” Garth, 53, exclusively shared with Us Weekly while celebrating the newest collection of her Me By Jennie Garth fashion line. “They’ve seen me lost. They’ve seen me searching. They see me have successes and also big failures. Every time I try something new, they are just right behind me, supporting me so much.”
In July 2024, Garth launched her fashion line that inspires confidence and celebrates self-expression by encouraging women to put themselves first.
More than a year later, the Beverly Hills, 90210 alum continues to expand her line and find new customers along the way.
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“I am really surrounded by a great group of supportive people,” Garth — who shares Luca, 28, Lola, 22, and Fiona, 18, with ex-husband Peter Facinelli — explained. “Not just in my family, but in my small, small team, which is so great.”
Lola is part of the small but mighty team that has turned Me By Jennie Garth into one of QVC’s top-selling fashion lines.
When Lola agreed to be a creative partner, Garth joked that her middle child may not have known what she was signing up for.
“I didn’t really even know the scope of our work in the beginning, either, and it turned into a full-time job, something we manage daily,” she said. “We take content shoots. We do photo shoots. We travel across the country, like, three times a month to go on air. We do on-airs from home now twice a week. She just jumped in.”
While Garth says Lola is passionate about the clothes, she also stands by the brand’s message in helping women feel better.
“She works her butt off, and I keep giving her raises to just make sure she doesn’t go anywhere,” Garth joked. “I can’t remember everything and there’s a drop every month.”
One thing Garth won’t soon forget is a testimonial she heard from a QVC shopper during one live show.
An 83-year-old woman named Phyllis called in, proclaiming that she “feels sexy” in Garth’s jeans.
“I couldn’t be happier,” the designer said. “It’s this beautiful sort of multi-generational energy, because we don’t have to dress like we’re getting ready for our funeral. We can still be super cute forever and feel stylish. The No. 1 thing for us is comfort. I just want everybody to feel comfortable all day long. I’m trying to make clothes that are very straightforward, not fussy.”
With fall fashion fully stocked on QVC, Garth recently debuted her New York City collection, which is inspired by her travels to the Big Apple.
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As she continues experimenting with new designs and styles, Garth promises to keep the customer — regardless of her age — front and center.
“All of our customers are Phyllis, and I love connecting with Phyllis,” Garth shared. “I love making her feel better, and I love that she’s starting to trust me and starting to trust the brand.”
To learn more about Garth, pick up the new issue of Us Weekly, on newsstands now. Watch Me By Jennie Garth on QVC Monday, October 6, at 7 p.m. and 10 p.m. ET.
