Streamer Rakuten Viki Makes Push for U.S. Asian Drama Fans With ‘K-Drama Day’ Ad Campaign Starring Will Poulter and Victoria Justice

Rakuten Viki is one of Asia’s top regional entertainment streaming platforms. The company clearly has ambition to grow in English-speaking markets as it mounts a “K-Drama Day” promotional campaign complete with ad spots featuring actors Will Poulter, Victoria Justice and Alicia Hannah-Kim. Viki has designated this week through Sept. 30 as “K-Drama Day.” The streamer […]