Consolidated Communications announced on Sept. 22 that it is uniting its residential, business and wholesale lines of business under a single, modern fiber internet and network services brand – Fidium.
Fidium represents the company’s fiber-based solutions nationwide, and more than 75 percent of its broadband customers. The company is on track to reach more than 80 percent of its footprint with fiber within the next few years.
The Consolidated brand will continue in a limited role, serving residential and business customers on copper network services. As the company continues to upgrade its network, those customers will transition to fiber and to the full Fidium brand experience.
Since the Fidium brand launched in 2021, it has grown rapidly and earned one of the industry’s highest Net Promoter Scores by redefining home and small business internet service with fiber-optic speed, reliability and simplicity. That same commitment now extends to enterprise, government, education and wholesale customers.
Fidium now represents all lines of business formerly branded as Consolidated Communications: Fidium Fiber – Residential fiber internet; Fidium Business – Scalable fiber internet, network services, security, voice, collaboration and transport solutions for businesses; and Fidium Wholesale – High-capacity, carrier-grade transport and connectivity solutions for infrastructure providers nationwide.
“By unifying under one fiber-focused brand, we can scale faster, expand our capabilities and network more seamlessly, while continuing to deliver the secure, reliable connectivity organizations need to compete and succeed,” said Dan Stoll, president of commercial and carrier business.
The company has invested approximately $1.7 billion in fiber infrastructure since 2020, expanding its footprint to more than 700 communities and earning recognition as one of the nation’s top 10 fiber networks by route miles.
The brand announcement comes as the organization prepares for a planned leadership transition. The company recently announced that President and CEO Bob Udell will retire at the end of 2025 and join the board of directors as vice chairman, with Chief Operating Officer Gaurav Juneja set to become CEO at the start of 2026.
“Leading this company through its transformation from a legacy telecom provider to one of the nation’s fastest-growing fiber businesses has been the honor of my career,” said Udell. “Our residential and small business success has shown what’s possible when you combine world-class fiber internet with a customer-first mindset. Expanding Fidium across every customer group allows the organization to carry that same promise to businesses, institutions and communities nationwide.”
The brand expansion also debuts Fidium’s new tagline, “Fiber Up.”
“As we enter this next chapter, I’m committed to building on our momentum by delivering an exceptional customer experience, driving innovation that sets us apart, and leading this talented team,” said Juneja. “The Fidium brand unites our work as we are standardizing the network to fiber, digitizing the customer experience and energizing our employees. We’re investing in providing access, connectivity and opportunity to hundreds of communities. That’s why ‘Fiber Up’ is more than a tagline – it’s a call to action for people, businesses and communities to grow, innovate and prosper together.”
The Fidium brand will roll out across communications, marketing, support materials and customer invoices over the next several months.
