Olympic Committee Aims to ‘Empower’ Athletes to Post on Social Media More After They Generated 8 Billion Engagements at Paris Games: ‘We Expect L.A. to Be Even Bigger’

The appetite for digital content smashed all records during last year’s summer Olympics in Paris. And it wasn’t solely the sporting events that attracted more eyeballs than ever before across streaming and online platforms, but also the off-pitch content made by the athletes themselves. According to Jérôme Parmentier, the International Olympic Committee’s VP of media […]