Michael Saylor, a high-profile Bitcoin backer and co-founder of Strategy, again used a pop-culture image to push a Bitcoin message on X.
He posted an AI-generated picture that casts him as Indiana Jones inside what looks like a South American temple, and he captioned it, “I went looking for gold… and found something better.”
Short and pointed, the post repeats a long-running theme: Bitcoin over gold.
Saylor Channels Pop Culture
According to Saylor’s posts, this isn’t a one-off stunt. He recently shared another AI image that styled him like Tyler Durden from Fight Club.
The visuals are simple — they grab attention — and they keep Saylor in headlines. Reports have disclosed that the imagery follows a big corporate move, which helps explain why the social posts are more than memes.
I went looking for gold… and found something better. pic.twitter.com/ve3ZQaNol6
— Michael Saylor (@saylor) August 9, 2025
Based on reports, Strategy announced on July 29 that it bought 21,021 BTC for roughly $2.46 billion. That purchase brought the firm’s total to 628,791 Bitcoin.
At the time of the announcement, those holdings were worth more than $70 billion. Those are the concrete figures here: the BTC counts are stable on a ledger, while dollar values shift with the market.
Why The Images Matter
The images serve a clear purpose. They signal confidence to investors and followers, and they steer the conversation toward Saylor’s long-held message that Bitcoin is superior to gold as a store of value.
Short messages reach a wide audience fast. Longer background posts keep the story alive.
A Legal And Valuation Note
Reports have raised a second point: AI art that borrows famous characters can touch on rights and image questions. The posts do not appear to be affiliated with movie studios or rights holders.
That could lead to debate, not immediate action. Also, dollar valuations tied to Bitcoin will move up and down with the market, so citing BTC counts with a date gives readers a clearer picture.
According to filings and public posts, the facts are straightforward: Strategy bought 21,021 BTC on July 29 and now holds 628,791 Bitcoin.
The Indiana Jones image is commentary and marketing rolled into one. It’s eye-catching. It’s also a reminder that modern corporate messaging mixes finance and showmanship, while basic accounting — how many BTC and when they were bought — still matters most.
Featured image from Unsplash, chart from TradingView
