Meghan Markle’s wine is getting a restock to celebrate her 44th birthday.
“Oh, how we love seeing the world through rose colored glasses. Rosé colored glasses? Perhaps even better,” As Ever captioned an Instagram post on Wednesday, July 30. “Our new vintage of As Ever’s beloved rosé is available next week. Stay tuned for more details and timing.”
An email newsletter sent out to customers on Wednesday offered more information about the drop.
“We hope you’ve been having a beautiful summer — enjoying the adventure of travel or the calm of home, finding beauty in the little things, and perhaps trying something new,” the message read. “On that note, many of you were able to try our debut 2023 Napa Valley Rosé, and we were over the moon to hear your feedback.”
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The email also shared a slew of positive reviews from customers.
“We also won blind taste tests as ‘the best rosé’ and were coined ‘The IT drink for summer.’ Wow, we thought. And thank you, we say,” the email continued. “This affirmed all of the love, time and effort our team, and our founder, poured into curating this blend to evoke the sun-drenched spirit of Napa Valley, and the breathtaking tenor of the California Coast. Thank you for filling our cup.”
The latest rosé blend, called the 2024 Napa Valley Rosé, will be available for purchase during the first week of August — Meghan’s birthday week. (The Duchess of Sussex turns 44 on Monday, August 4.)
“It marries the same harmony of notes from our first blend and creates an elegant medley of delicate yet memorable flavor,” the As Ever team wrote. “You’ll want to clink glasses with friends as the sun sets, toasting to a summer of joy. Barefoot or in sandals, dressed up or dressed down, this rosé may become your favorite accessory for alfresco lunches and dinners at dusk.”
Meghan launched her As Ever brand this past April. The August wine drop will be Meghan’s third collection of goodies. (Us Weekly staffers recently tried the As Ever shortbread cookies.)
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The wine launch comes just after Us Weekly confirmed last week that Meghan and her husband, Prince Harry, would not be renewing their $100 million deal with Netflix after it expires in September.
When Meghan entered the lifestyle space, she initially launched the brand under the name America Riviera Orchard. It was changed to As Ever earlier this year.
“I had secured As Ever as a name in 2022, and then as everything started to evolve last year, and bringing in a partner the size that it was, it was just so interesting,” Meghan said on her “Confessions of a Female Founder” podcast in April. “You remember, I said, ‘I like American Riviera as an umbrella,’ and then be able to have verticals beneath it. And maybe have the ‘Orchard’ really small. But when that’s not feasible … suddenly it became this word salad. I didn’t love that so much.”
