Adult content creator Bonnie Blue made waves when announcing in January that she had broken an all-time record by having sex with 1,057 men in 12 hours. The jaw-dropping effort quickly catapulted through OnlyFans, with other creators attempting to top her feat as part of a so-called “competitive sex” trend. In May, Australian star Annie Knight claimed to have been intimate with 583 men in six hours — a pace on track to beat Blue’s venture. “Doing 583 in a day is quite a lot, so I was a little bit worried that I was gonna really struggle with it,” Knight, 28, exclusively shares in the latest issue of Us Weekly. “But it was honestly fine. I was shocked by how easy it was.”
Shortly after Knight’s achievement, stars on the subscription-based platform continued to up the ante. On June 30, English adult content creator Lily Phillips, who gained attention in December 2024 for sleeping with 100 men in a video, claimed that she had sex with 1,113 men in 12 hours, surpassing Blue’s current record by 56. “I’m feeling surprisingly good,” Phillips, 23, shared via Instagram, adding that the 12-hour video of her latest event would be available on the subscription site Fansly.
In June, after Blue revealed her plans for a “petting zoo” that would see her unclothed and tied up in a glass box as she attempted to sleep with 2,000 men, she was permanently banned from OnlyFans as a result of her extreme challenge content; she told Us that she’d also transitioned to the “sex-positive” platform Fansly. Meanwhile, American creator Tiffany Wisconsin has set her sights on a 5,000-participant challenge. Creators themselves are wondering about the excessive nature of the trend, with Knight suggesting it may have spiraled out of control.
“Maybe this is becoming a bit of a thing where people are trying to compete against each other. It’s the OnlyFans Olympics,” she quips. “That certainly was not my intention.”
The Dark Side of the Challenges
Knight knows first-hand that there are real ramifications to these “competitive sex” challenges. Days after her May event, Knight — who suffers from endometriosis — ended up hospitalized and reflected that her body “just hit a wall.” She tells Us the prognosis “is good” but notes that she’ll “take it easy” for a while. “I’ll definitely be OK. I’m not letting this slow me down.”
While some OnlyFans stars have men wear condoms and mandate testing for STDs at events, it’s not a hard and fast rule. Even so, while condoms may provide the “majority” of protection against diseases, sexologist Logan Levkoff warns Us they do not prevent the spread “entirely.”
Aside from physical risks, New York and Washington D.C. psychotherapist Jonathan Alpert says the challenges can lead to feelings of emptiness. “In the moment, [the creators] might feel like they’re really special. But after, I think, they probably feel worthless,” the author of Be Fearless: Change Your Life in 28 Days tells Us. “They’ve relied so heavily on this external approval, and when all that is gone, just feel really empty, confused about what their actual worth and value is.”
Following Phillips’ 100-men stunt, she admitted to feeling guilty that not all of them had enjoyable experiences. “In my head, I thought it was going to be quite an easy day at work, and it ended up being so stressful and just harder than I thought,” she reflects. “I was definitely surprised with how difficult the challenge was.”
Impact on the Next Generation
While OnlyFans creators cling to the concept that their careers are empowering, experts have pushed back on this notion. “If it’s for themselves, then I understand empowerment,” says Levkoff. “But if it’s for respect, for fame, for money, whatever it is, the question becomes, if you’re doing it for something or someone other than yourself, is it empowerment?”
Knight argues that because she’s “deciding” what to do with her body, it is empowering. “This is my choice. I am living the life that I want to live doing what I love,” she says, adding that she hopes to inspire others to do “what makes you happy.”
But other creators don’t see inspiration as their goal or responsibility. “I’m attracting subscribers,” Wisconsin, 37, tells Us. “I don’t really see myself as a role model to kids.” In February, Blue shared on the “Howie Mandel Does Stuff” podcast that the acts make her feel confident but noted that her career isn’t necessarily “empowering for other women.” She tells Us that she does hope to raise awareness about consent. “When it comes to sex, that is the biggest thing, and I stress it all the time.”
One thing these creators are undoubtedly bringing awareness to is how lucrative this line of work can be. After her 583-men challenge, Knight says her earnings “tripled,” and she now brings in a whopping $600,000 per month. Blue told the Daily Mail in January that she makes a staggering $1 million a month; Phillips charges $700 for a 10-minute video and Wisconsin says that she racked up $6,000 during her first OnlyFans month in 2021.
As more creators are outspoken about their earnings, experts have wondered whether the Gen Z’s and Gen Alphas of the world may become overly enamored with these seemingly get-rich-quick schemes. The Independent columnist Chloe Combi tells Us that “at a time when there’s huge amounts of economic anxiety, particularly with young people … that kind of creates a perfect storm of this notion that it’s both easier — far easier than it is — and it’s normal and it very, very rarely talks about the consequences.”
One of the consequences of this type of content, according to experts, is turning female sexuality into a commodity. Combi thinks that this, coupled with the dueling tradwife movement — which embraces traditional gender roles within marriage — has created a “toxic representation of womanhood.”
Similar to the misogynistic manosphere where “girls and women fall into either the ‘good girl’ or ‘bad girl’ narrative,” Combi sees the emerging femosphere as “quite reductive representations of womanhood” and giving “credence to the worst ideas of the manosphere.” While she doesn’t judge the actions of consenting adults, she feels these binaries are perpetuating the detrimental idea of “Madonna versus the w***e.”
Phillips, however, notes that adult work is nothing new and speculates that there’s an issue simply because women are now in the driver’s seat. “We are the ones in control making our own platforms. That’s what I think people have a problem with,” she says. “It’s not the sex work. It’s the fact that women are taking charge.”
For more on the rise of the competitive sex trend, pick up the latest issue of Us Weekly — on newsstands now.
