It’s a record! Amazon just announced the official dates for Prime Day 2025 — and it’s not one, not two, but four days long. Read: This is the longest Amazon Prime Day ever. That means more time to score major deals on everything from summer dresses and celeb-loved skincare to TVs, patio furniture, treadmills and hair stylers.
The massive shopping extravaganza is set to run from Tuesday, July 8 through Friday, July 11 — just in time for a mid-summer stock up on everyday essentials and splurges alike. Big price drops on top fashion, high-end skincare, wish-list electronics and fitness must-haves are just a few deals you can score during the four-day event. Amazon is already rewarding shoppers with Prime Day discounts on some of the biggest brands around, including Beats, Levi’s, Hisense and Apple for up to 88% off.
Check out our hand-selected list of Black Friday-level markdowns — many of which are selling out fast. If you have burning Prime Day questions, we answer those, too. The catch? Anything in your cart today may be gone tomorrow, so don’t dilly dally. Scroll on!
Best Amazon Prime Day 2025 Deals
Fashion and Beauty Deals
- Cushionaire Luna Cork Footbed Sandals — originally $50, now $30!
- Levi’s 501 Original Shorts — originally $60, now $40!
- Wavytalk Thermal Blowout Brush — originally $60, now $46!
- Michael Kors Jet Set Crossbody — originally $168, now $77!
- SimplyVital Collagen, Retinol and Hyaluronic Acid Cream — originally $24, now $19!
- Rwt 5% Caffeine Eye Cream — originally $14, now $8!
- Prettygarden Short-Sleeve Hollow Out Dress — originally $54, now $38!
- Dopsikn 9-in-1 Red Light Therapy Tool — originally $60, now $37!
- Grecerelle Wrinkle-Free Travel Maxi Dress — originally $29, now $20!
- Falechay Boho Chiffon Blouse — originally $30, now $22!
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Tech Deals
- Amazon Fire TV Stick HD — originally $35, now $20!
- Beats Powerbeats Pro 2 Earbuds — originally $250, now $200!
- Roku Smart TV 75-Inch Plus Series — originally $1,000, now $698!
- Ring Floodlight Cam Wired Pro — originally $250, now $180!
- Apple Watch Series 10 Smartwatch — originally $399, now $299!
- Amazon Fire TV 32-Inch 2-Series Smart TV — originally $150, now $110!
- Lenovo IdeaPad Touchscreen Laptop — originally $2,299, now $600!
- Beats Solo 4 Headphones — originally $200, now $130!
- Hisense 55-Inch Class U6 Mini LED Smart TV — originally $800, now $499!
- Zzu Wireless Bluetooth Earbuds — originally $160, now $20!
Health and Fitness Deals
- Trailviber Walking Pad Treadmill — originally $449, now $296!
- Mindrose Smart Fitness Tracker — originally $80, now $36!
- The Gym People High-Waist Yoga Pants — originally $25, now $20!
- Toniiq High-Strength Bovine Colostrum Powder — originally $25, now $18!
- Premier Protein Powder Chocolate Milkshake — originally $28, now $22!
- Brooks Ghost Max 2 Running Shoes— originally $150, now $120!
- Under Armour Cross-Back Sports Bra — originally $35, now $30!
- Bloom Nutrition Superfood Greens Powder — originally $40, now $34!
- Putnen Under-Desk Elliptical Machine — originally $190, now $117!
- Dgygq Pickleball Paddle — originally $128, now $76!
What Is Amazon Prime Day?
Amazon Prime Day 2025 is the retailer’s biggest shopping event that delivers major discounts on top brands and bestselling products, giving you record-breaking prices. This year, the annual sale is expected to run from Tuesday, July 8 to Friday, July 11 — making it the longest Prime Day event yet. Past events only spanned two days, which means Prime members can save big on the best deals across nearly every category for a total of four days. It’s like Black Friday in July, but maybe even better. Lucky you!
What Is on Sale During Amazon Prime Day?
What isn’t on sale during Amazon Prime Day? Summer sandals, anti-aging serums, high-tech tablets, stylish furniture, comfortable mattresses and designer bags are just a few popular categories you can shop from. However, Amazon will also be slashing deals on kitchen gadgets, home decor and sports equipment. And if you’re curious about the brands, we’re hoping to see items that have been marked down in the past, including Apple Watches, Levi’s denim jackets, Laneige lip masks, Coach purses, Beats headphones and more.
That said, you don’t have to wait until July 8. Some of the best bargains are already live!
Is Amazon Prime Day Only for Prime Members?
Technically, yes. Amazon’s Prime Day sale is a way to celebrate Prime members with exclusive deals and discounts — but truly anyone can shop the event. You’ll find markdowns on the most popular and top-rated items across nearly 35 categories on Amazon during the four-day event. However, if you want to take advantage of the absolute best deals, under-the-radar discounts and complimentary two-day shipping, consider signing up for a free 30-day trial of Prime.
How Do I Sign Up for an Amazon Prime Membership?
Right here! Amazon is offering a risk-free 30-day free trial, so you can enjoy exclusive discounts, Prime entertainment, fast and free shipping and more during Prime Day and beyond. Read: You’ll get your goodies at your front door in no time.
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