A premium ticketing platform backed by the England football captain Harry Kane is raising a further £10m in funding to take advantage of the fast-growing “experience economy”.
Sky News has learnt that SeatUnique, which is run by co-founder Robin Sherry, is in talks to secure the new capital in an extension of its recent Series A round.
The funding is expected to be committed entirely by existing investors, led by Nickleby Capital, which has backed a string of technology unicorns.
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SeatUnique has deals with venues such as Wembley Stadium, Manchester’s Co-op Live arena and the 16 racecourses operated by Arena Racing.
A number of additional contracts are said to be under negotiation.
Ben Stokes, the England men’s Test cricket captain, and Dame Jessica Ennis-Hill, the 2012 Olympic heptathlon champion, are also backers of SeatUnique.
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One source close to the situation said the new funding was likely to be followed by a much larger Series B fundraising next year.
The company is chaired by Richard Flint, the former SkyBet chief who also chairs the investment platform Hargreaves Lansdown.
It markets original ticketing inventory, unlike secondary platforms which have come under growing political pressure for their treatment of consumers.
SeatUnique declined to comment on its Series A extension.
