Spanish coffee chain Vanadi Coffee is planning a bold shift as it seeks to transform from a struggling hospitality brand into a Bitcoin-centric holding firm.
According to a report by Europa Press, the company is proposing a €1 billion (around $1.13 billion) allocation into Bitcoin as part of a broader financial overhaul.
The announcement has swiftly impacted market sentiment surrounding its shares. According to Google Finance data, Vanadi’s stock surged by 19.93% in the past 24 hours and is now trading at approximately €0.33 per share.
Why Vanadi is pivoting towards Bitcoin
This change in direction comes on the heels of mounting financial challenges for the company. In 2024, Vanadi posted losses of €3.3 million, translating to a 16% increase from the prior year.
Moreover, the firm doesn’t anticipate profitability until 2027, when it hopes to generate a modest gross operating profit of roughly €23,000.
In addition, Vanadi’s stock performance has also been dismal. Since its market debut, shares have plummeted more than 99%, making it an attractive option for short sellers.
Considering this, Vanadi’s leadership hopes that an aggressive pivot from its core hospitality operations to becoming a Bitcoin treasury-focused company will drastically improve its fortunes.
This proposed shift is being led by Vanadi’s board chairman, Salvador Martí, who is championing a bold financial restructuring centered around Bitcoin.
Martí has requested shareholders’ authorization to pursue up to €1 billion in Bitcoin investments and negotiate convertible financing deals to support the initiative.
If successful, Vanadi would join a growing list of small-cap firms embracing Bitcoin as a treasury asset. The move follows the playbook popularized by Strategy (formerly MicroStrategy), which holds over 580,000 BTC and has seen around $20 billion in unrealized gains.
However, critics view these shifts with skepticism.
Jacob King, CEO of WhaleWire, called Vanadi’s pivot a publicity stunt, noting the company has few locations, only 48 followers on X, and no actual Bitcoin holdings to date.
According to him:
“This isn’t belief in Bitcoin—it’s a last-ditch attempt to generate hype. Companies don’t buy BTC out of conviction; they do it hoping the herd will follow and boost their brand or stock.”
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