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Home Blockchain

Saylor’s Strategy: How Investment Firm Jeffries Seized A New Crypto Opportunity

by DigestWire member
May 14, 2025
in Blockchain, Crypto Market, Cryptocurrency
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Do you know how Saylor became the ‘Bitcoin Messiah’ and Strategy a $116B giant in six years, averaging a $20B annual growth?

Here’s how it happened – Michael Saylor reached out to investment bank Jeffries only after he became a bit desperate. His MicroStrategy already sported a $2B market cap, but in 2019, Saylor had a new idea.

He wanted to start pursuing a new crypto investment strategy – buying Bitcoin.

At the time, Jeffries wasn’t focused on crypto at all (Bitcoin was a bit fringe back then). Even today, the company advises and invests in numerous sectors around the world – crypto is only one part of their…strategy.

Still, the connection with Michael Saylor shifted the trajectory of both MicroStrategy and Jeffries, and even that of the global financial economy.

Big claim, we know, but we can prove it.

Saylor’s Plan Transformed Strategy

Michael Saylor’s part of the story is pretty well-known. Strategy (formerly MicroStrategy) went from a $2B company to one worth $116B, and the increase is due to one simple, relentless strategy:

Buy more Bitcoin. No matter the price.

Today, the $MSTR stock price sits at $421, with an impressive array of metrics pointing to a dynamic and healthy company and a complete vindication of Saylor’s crazy plan.

MSTR factsheet

And of course, what better way to prove your plan works than watching the competition? If they start imitating you, well – you’re probably on to something.

Here’s a short list of entities that have adopted Saylor’s strategy:

  • The US Government: Estimated goal – 1M Bitcoin; currently 198K Bitcoin
  • Metaplanet: Stated goal – 10K Bitcoin by 2025; currently 6,796
  • Semler Scientific: Stated goal – Unknown; currently 3,808 Bitcoin
  • Next Technology Holding: Stated goal – None; currently 5,833 Bitcoin

That’s not counting companies that have adopted Saylor’s approach to use Bitcoin ETFs instead. Companies like Beat Holdings in Tokyo, which just sank $6.8M in iShare Bitcoin Trust.

In other words, Saylor didn’t just turn around his company’s fortunes; he pioneered a new model that major Wall Street and global companies are following religiously now, and TradFi and crypto move closer together every day as a result.

And it wouldn’t have been possible without Jeffries.

Jeffries’ Involvement Normalized Crypto/Finance Relations

Jeffries, an American investment bank, has been around the block in its 60+ year history. That was one of the reasons why they saw an opportunity no one else did.

They approved of Saylor’s gambit, and the rest quickly became history.

By 2020, Jeffries had hired a senior banker exclusively for crypto deals, a first for a major investment bank.

Jeffries never stopped its involvement in other markets, but gradually became one of the dominant banks in the crypto space, advising on over 120 deals worth over $150B since 2015.

That’s been enough to position Jeffries as the sixth-largest investment bank in the world.

Jeffries took a chance on Saylor.

For Saylor’s part, that led to Bitcoin dominance. For Jeffries, it was the start of a period of growing collaboration between crypto and traditional finance. An extremely profitable collaboration; Jeffries did over $7B in net revenue in 2024.

Jeffries 2024 highlights

Major investment banks like Jeffries are now deeply embedded in the crypto economy. And as for Jeffries, the next Michael Saylor will probably find a more receptive ear.

Still, deep sector knowledge is important. Crypto projects come and go, and it takes careful research to pick out the best new crypto projects.

Luckily for you, we found three that are worth watching.

1. Best Wallet Token ($BEST) – Best Presale Wallet for Buying and Holding Crypto

Saylor’s moves are a driving force behind the creation of a global crypto economy. Best Wallet Token ($BEST) gives investors a wallet and a token to prepare them for that economy.

The Best Wallet app allows investors to buy, sell, and swap crypto. You can create separate wallets for different cryptos, and the wallet includes a dedicated section for upcoming tokens (best presales).

In the app, you can research selected crypto presales to take advantage of early-bird prices on some of the hottest tokens.

The $BEST token adds more utility on top. With $BEST, you receive:

  • Early access to new projects
  • Reduced transaction fees
  • Higher staking rewards
  • Community governance votes

The current presale has raised $12.2M so far, with tokens currently priced at $0.025025. Our analysis for a $BEST price prediction shows the token could reach $0.072 by the end of the year (a 2x in less than half a year).

$BEST holders tap into all the benefits of the Best Wallet ecosystem, for a wallet that’s fully equipped for a mature crypto economy.

Best Wallet Ecosystem

Learn how to buy Best Wallet token, and check out the presale page today.

2. BTC Bull Token ($BTCBULL) – More Ways to Earn with First-Ever Bitcoin Meme Coin

Even as Saylor buys more Bitcoin, projects like BTC Bull Token ($BTCBULL) provide investors with more ways than ever to earn on their Bitcoin.

BTC Bull Token sets out to be more than a memecoin. It wants to connect the Bitcoin economy to the world of meme coins by using token burns and airdrops at key Bitcoin price milestones.

BTC bull token roadmap

$BTCBULL token burns will put deflationary pressure on the token price, $BTC airdrops (only for Best Wallet holders), and a final $BTCBULL airdrop will encourage long-term holding and project development.

It’s a unique approach, with the potential to give you three ways to earn:

  • $BTCBULL token price increase
  • $BTCBULL presale staking (72%)
  • $BTC and $BTCBULL airdrops

With Bitcoin on the rise – currently $103K – investors are keen to find ways to profit off a $BTC bull run. The presale has pushed past $5.7M raised so far. Tokens are priced at $0.00251, with the potential to reach $0.006467 by the end of the year, according to our price prediction.

Visit the presale page, and check out our guide for more information on how to buy $BTCBULL.

3. Pedro ($PEDRO) – New Global Memecoin Celebrating Innovation and Advancement

Who wants green frogs and yellow dogs? The Pedro ($PEDRO) project knows that the meme of the future is a sly raccoon, setting an example for global innovation.

Pedro Roadmap

The roadmap calls for a steady buildup of momentum, promoting the presale while keeping an eye on future development and marketing.

The project offers a number of built-in incentives. Presale staking rewards increase with more $PEDRO tokens, dividing into three tiers:

  • Silver – minimum 50K $PEDRO, 100% APY
  • Gold – minimum 150K $PEDRO, 250% APY
  • Diamond – minimum 300K $PEDRO, 500% APY

There’s also a $250K Pedro giveaway, which rewards users with more entries as they complete select tasks, such as buying $PEDRO, referring friends, and posting about the project on social media.

Pedro has brought in $4.1M so far, with tokens currently priced at $ 0.064765.

The Future of Finance Is Crypto

What Best Wallet Token, BTC Bull Token, and Pedro have in common?

They’ve all got potential, sure. And they’re all launching into a world where finance includes both crypto and fiat options side-by-side.

That’s a world where new crypto projects can experience significant gains in a rush. Don’t throw away your caution – always do your research.

But Saylor and Jeffries walked so that you can run, so keep an eye on these projects.

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