The University of North Carolina has addressed a report that Jordon Hudson, the girlfriend of head football coach Bill Belichick, was banned from their football facilities.
“While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities,” Carolina Athletics said in a statement to Us Weekly on Friday, May 9. “Jordon will continue to manage all activities related to Coach Belichick’s personal brand outside of his responsibilities for Carolina Football and the University.”
Earlier in the day, journalist Pablo Torre reported on his podcast “Pablo Torre Finds Out” that Hudson, 24, was “no longer allowed in the football building, she is not allowed on the football field.”
“I don’t think you’ll be hearing much from Jordon moving forward,” a source at the school reportedly told Torre.
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After North Carolina’s dismissal of his reporting, Torre issued a staunch rebuttal.
“UNC can now choose to describe or change its position on Jordon Hudson’s involvement however it wishes, following the publication of our episode,” Torre posted via X. “We requested comment and filed dozens of FOIA requests that were not satisfied. And we stand by the specific reporting in our episode, which came from the highest levels of the football program.”
Belichick, 73, was officially announced as the new head football coach at the university in December 2024. His $10 million annual salary makes him the highest-paid public employee in the entire state of North Carolina.
Hudson accompanied Belichick to his introductory press conference in December and later raised some eyebrows when she was seen wearing high-heeled boots on the field at a North Carolina football practice on April 12.
Weeks later, Hudson’s behavior during Belichick’s sit-down interview with CBS Sunday Morning drew criticism.
When journalist Tony Dokoupil attempted to ask Belichick how he and Hudson met, Hudson interjected from off-camera saying, “We’re not talking about this.”
Belichick and Hudson met on a plane in 2021 and started being spotted in public together in 2023. Hudson made their relationship official via an Instagram post in October 2024.
Despite the controversy surrounding Hudson’s behavior during the interview, Belichick defended her in a statement days later.
“I was surprised when unrelated topics were introduced, and I repeatedly expressed to the reporter, Tony Dokoupil, and the producers that I preferred to keep that conversation centered on the book,” Belichick said in a statement released by the University of North Carolina on April 30. “After this occurred several times, Jordon, with whom I share both a personal and professional relationship, stepped in to reiterate that point to help refocus the discussion.”
CBS responded to Belichick’s criticism, saying their interview with Belichick was not presented with any restrictions.
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“There were no preconditions or limitations to this conversation,” a CBS spokesperson said on April 30. “This was confirmed repeatedly with his publisher before the interview took place and after it was completed.”
Amid all of the conversation surrounding his relationship with Hudson, Belichick reportedly made a proactive move in an attempt to steer his public narrative in a more positive direction.
Belichick has been talking to former Chicago Bears vice president of communications Brandon Faber “in the hopes of boosting his book tour and/or the overall interests of the North Carolina football program,” according to a Sunday, May 4 report by NBC Sports.
“The potential assignment encompasses working directly for North Carolina and/or assisting Belichick with non-UNC matters,” the outlet reported.
