For decades, people have returned from trips to South Korea with suitcases filled with beauty products. The East-Asian country is known for skincare, so it was only a matter of time before South Korean beauty products — K-beauty — would sweep Western nations. Hollywood soon discovered it as well, as people who depend on keeping their skin healthy, young and beautiful figured out how good it is. Drew Barrymore is almost a poster child for it— for years, the actor and talkshow host raved about Hannacure All-In-One Facial. It lifts, firms and calms your skin in just 20 minutes. “I swear by it,” she said on Instagram. “A professional level treatment at home.”
However, Drew isn’t the only big name who loves to K-beauty. We found 21 more stars who have credited their good looks to a variety of K-beauty products, including Zero Pore Pads, Lip Sleeping Masks and more.
21 Famous Faces Who Love K-Beauty
- Meghan Markle: The Duchess of Sussex has famously good skin, and it can be partially chalked up to Medicube Collagen Jelly Cream. Vogue notes it’s a staple of her skincare routine, along with Laneige’s Lip Sleeping Mask.
- Anne Hathaway: Princess Diaries star Anne Hathaway is completely ageless, and its partially due to AHC Eye Cream. She’s been loyal to the brand for years now, says The Daily Mail.
- Kate Hudson: Rom-com queen Kate Hudson is a fan of AHC Hydra Gold Foil Masks. The Daily Mail reported that she has sported them in multiple Instagram selfies.
- Emma Stone: At the request of her makeup artist, Rachel Goodwin, Emma Stone applied a KNC Beauty Collagen Infused Lip Mask ahead of the 2017 Golden Globes. “Something that I do on all my clients before a big event is make sure that we prep the skin and the lips really well before makeup, because it really affects the way that makeup looks and lasts,” Goodwin told SELF. “So this particular mask is targeted for the lip area, and you look absolutely silly but they really do work.”
- Kylie Jenner: The youngest in the Kardashian-Jenner clan is a fan of cult K-brand Medicube — particularly the Peptide Serum and Zero Pore Pads. We talked about it last month, and she explained she likes that Medicube is gentle and easy to apply.
- Kourtney Kardashian: Meanwhile, the oldest Kardashian sister’s skin routine starts with Peach & Lily’s Gel Cleanser. Kourtney likes it because it provides a deep clean for your face, while still keeping your skin hydrated.
- Tilda Swinton: Tilda Swinton has one of the most distinctive faces in Hollywood, and one of the most iconic K-beauty companies, Sulwhasoo, recently named her brand ambassador. Her favorite product is First Care Activating Serum, according to The Hollywood Reporter, because it addresses dullness, dryness and signs of aging.
- BTS: The boys behind K-pop giant BTS prepare for every show with Mediheal Masks. According to Lifestyle Asia, the group endorses the dermatologist-approved brand.
- Emma Chamberlain: Of course our Gen-Z beauty queen loves K-beauty! In 2021, Glamour reported Emma’s affinity for the brand iUNIK — specifically the Tea Tree Relief and Black Snail Restore serums. “I mainly use iUNIK,” she told the outlet at the time. “They’re great.”
- Emily Ratajkowski: Em Rata is passionate about skincare, so it comes as no surprise that she uses COSRX Snail Mucin 96% Power Repairing Essence. She refers to it as “her saving grace” because it helped heal her skin during Covid lockdowns.
- Angel Reese: The WNBA’s beloved Rose BC forward uses many Laneige products, and says she does not leave her house without the sleeping mask. “This is the one I always throw in my purse,” she said in an interview with Vogue. “Gotta keep the eyes nice and fresh.”
- Lucy Hale: Before Lucy tried the Elizavecca Milky Piggy Carbonated Bubble Clay Mask, she wasn’t really a believer. But Refinery29 reported the Pretty Little Liars alum now loves it. “I’m going to do this every day,” she said. “It’s just too fun.”
- Florence Pugh: During her downtime, the Dune: Part Two actress treats herself to the Dr. Jart+ Cryo Rubber Face Mask. “I love a face mask in the morning on the way to work to cool my face down,” she said in an interview with The Hollywood Reporter.
- Jessica Alba: Even Jessica Alba needs a touch-up every once in a while, and Tony Moly’s Kiss Kiss Lovely Lip Patch does the trick. According to SheKnows, it’s super hydrating and contains other goodies like vitamin C, with hazel and collagen.
- Elizabeth Olsen: The youngest Olsen sis has proven she’s especially down-to-earth, as she’s now a brand ambassador for the famously affordable K-beauty brand Missha. She particularly likes Time Revolution Night Repair Ampoule, which InStyle reports clarifies, brightens and firms skin overnight.
- Emma Watson: Even Hermione Granger needs a daily skincare routine to keep her complexion in check. She likes AHC Natural Perfection Fresh Sun Stick SPF 50+, Teen Vogue reports, considering it a staple in her carry-on. “I try to be good about wearing sunscreen,” she said.
- Rosalia: The “BIZCOCHITO” singer regularly carries Belif Moisturizing Eye Bomb Cream in her makeup bag. It’s lightweight and moisturizing — perfect for layering under a full face of makeup.
- Madison Beer: Goodal Green Tangerine Serum went completely viral after singer Madison Beer posted about it in a TikTok video. It helps with fading pigmentation and adding glow to her complexion.
- Lil Nas X: Even cowboys need skincare. The Old Town Road singer featured KAHI Wrinkle Bounce Multi-Balm in his “Montero Show” music video. It’s versatile, hydrating and all-around nourishing.
- Madison Bailey: The Outer Banks star included Laneige Cream Skin Toner & Moisturizer in her Vogue beauty secrets video. It’s clearly working.
- Miles Chamley Watson: Although the British-American Olympic fencer generally fights human opponents, he also fights signs of aging with the power of K-beauty. One of his skincare staples is Ma:Nyo Pure Cleansing Oil, which provides a deep yet gentle clean.
“Looking like a million dollars,” he gushed while completing his skincare routine. “Since you just scrubbed the skin, now you gotta love the skin.”
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