Meghan Markle celebrated the launch of her new As Ever product line by giving her famous friends a sneak peek at the brand’s items.
Stars such as Abigail Spencer, Mindy Kaling and Chrissy Teigen were gifted jars of the brand’s first-ever product — a jar of jam — back in April 2024. Meghan even put her own personal touch on each jar by using her calligraphy skills to write out the brand’s name, formerly American Riviera Orchard, on each label, which also featured an image of Montecito, where Meghan and husband Prince Harry live.
The Duchess of Sussex originally announced American Riviera Orchard in March 2024 by launching the company’s Instagram page after a five-year social media absence. The brand was renamed As Ever in February 2025, and the line’s variety of lifestyle goods and food products sold out within an hour of its April 2025 launch.
“[As Ever is] a glimpse into Meghan’s approach to elevated, everyday living and is inspired by her long-lasting love of cooking, entertaining, and hostessing with ease,” read a press release issued on launch day.
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Keep scrolling to see which of Meghan’s famous friends have received her As Ever products:
Serena Williams
“Best surprise of the day, As Ever. I’m so excited for this,” the tennis legend said while showing off her gift package in an April 2025 Instagram Story video. She went on to quip, “I love my tea, the one you drink and the one I serve.”
Mindy Weiss
The wedding planner showed off her handwritten note from Meghan alongside her box of As Ever products via Instagram. “Excited @aseverofficial to receive this curated gift from @meghan thank you!” she captioned her April 2025 post.
Roy Choi
The celebrity chef received an As Ever box from Meghan after appearing on her Netflix show, With Love, Meghan. “From one LA kid to another, my friend!” Meghan wrote while reposting Choi’s April 2025 Instagram Story of his gift.
Elise Loehnen
“Congrats @meghan and @aseverofficial,” the author and podcast host captioned a snap of her As Ever box via her Instagram Story in April 2025. “I’m always thrilled about a baking shortcut.”
Anine Bing
Bing’s Instagram Story snap of her As Ever gift box was one of many Meghan shared via her profile in April 2025. Bing revealed that her son gave the brand’s crepe mix his stamp of approval in follow-up Instagram Story posts, writing, “Benji say[s] these taste better than the ones we get when in Paris. Most delicious recipe @meghan @aseverofficial.”
Zoe Saldaña
Meghan reposted the Oscar winner’s reaction to her As Ever gift box via her Instagram Stories in April 2025. “Thank you @meghan For this beautiful and yummy gift,” Saldaña captioned her post. “Proud of you @aseverofficial.”
Victoria Jackson
The author and No Makeup Makeup founder called Meghan’s As Ever products “pure perfection” in an April 2025 Instagram Story post. “I can’t wait to try everything … so proud!”
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Kris Jenner
Jenner showed off her basket of As Ever jam, which was jar No. 13 out of 50, via her Instagram Stories in April 2024. One year later, she received a full basket of As Ever goodies in celebration of the brand’s release.
“I can’t wait to try every single thing!” she wrote alongside an Instagram Story snap of her gift box, which Meghan reposted via her own page. “I’m so excited!!!! @meghan @aseverofficial 
.”
Tracy Robbins
The fashion designer was quick to share her excitement over the April 2024 package as well.
“Thank you for the delicious basket! I absolutely love this jam so not sure I’m sharing w anyone,” Robbins captioned an Instagram Story post, revealing that she received jar No. 17 of 50. “Breakfast, lunch and dinner just got a little sweeter.”
Meghan reposted a video Robbins shared of herself and her daughter opening a gift box full of As Ever products on its launch day. “Thank you @meghan for the most delicious box from @aseverofficial!” she wrote alongside the clip. “We are so proud of you!!!!”
Abigail Spencer
Meghan’s BFF and former Suits costar showed off her jar (which was labeled No. 6 of 50), in April 2024 Instagram photos that appeared to be taken in the Duke and Duchess of Sussex’s backyard — and with their dog.
“This jam is my jam,” Spender captioned the post. “A delicious taste of what’s to come indeed … love you so M.”
Mindy Kaling
Kaling showed off her basket of jam via her Instagram Stories in April 2024, alongside a caption that read: “Obsessed.” Her jar was No. 19 of 50 from this particular batch, it seemed.
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Tracee Ellis Ross
The actress shared a photo via her Instagram Stories in April 2024, showing off her hand-written note card. Ross obtained No. 21 of 50.
Kelly McKee Zajfen
Meghan’s close friend received jar No. 3 of 50, telling Instagram followers in April 2024that this was “just a taste of what’s to come.” She captioned an Instagram post, writing, “So proud of you M.”
Delfina Blaquier
Meghan sent a basket to Harry’s BFF Nacho Figueras’ wife in April 2024. Blaquier received jar No. 10 of 50, sharing a photo via Instagram Stories. “Strawberry jam makes me happy,” she wrote, tagging the brand’s official account.
Chrissy Teigen
Meghan sent a jar, which was labeled No. 20, to Teigen and the model showed off how she used the jam to make a snack for her and her family.
“We jammin!!” Teigen wrote via Instagram in April 2024. “This might have been one of the best bites we’ve had all year – all we used is some rustic bread, salted butter, triple cream brie, thick cut bacon and some @americanrivieraorchard jam! took about 8 mins total and made us happy for the entire weekend. 
”
Garcelle Beauvais
Beauvais showed off her gift basket via Instagram in April 2024. The Real Housewives of Beverly Hills star captioned a snap of her jam: “Sweetness.”
