Update: As Ever’s entire product line sold out in under an hour—with the honey selling out in less than five minutes — Us Weekly has learned.
Original story:
The wait to get your hands on Meghan Markle’s highly anticipated As Ever product line is finally over.
The brand is set to launch its extensive product line on Wednesday, April 2. As Ever offers a variety of goodies, including a wide assortment of lifestyle products in the entertaining and cooking space. The site features raspberry jam, wildflower honey with honeycomb, flower sprinkles, crepe mix, shortbread cookies, a variety of herbal teas and more.
A press release issued Wednesday described the product line as “a glimpse into Meghan’s approach to elevated, everyday living and is inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.”
The products will be available to purchase nationwide in all 50 states via the As Ever website from Wednesday, with global expansion to follow.
New collections will be released seasonally, the press release said.
How Much Do Meghan’s As Ever Products Cost?
The first collection of As Ever products ranges from a suggested retail price of $9 for Meghan’s signature raspberry spread to $28 for her limited edition honey. See all the suggested retail prices below:
- Raspberry Spread Without Keepsake Packaging — $9
- Raspberry Spread in Keepsake Packaging — $12
- Herbal Lemon Ginger Tea — $12
- Herbal Peppermint Tea — $12
- Herbal Hibiscus Tea — $12
- Flower Sprinkles — $15
- Crepe Mix — $14
- Shortbread Cookie Mix With Flower Sprinkles Included — $14
- Limited-Edition Wildflower Honey With Honeycomb — $28
Meghan Markle Teases Her 1st As Ever Product in New Instagram Post
In February, Meghan, 43, announced As Ever — which was initially called American Riviera Orchard — via social media.
“I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into. ‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always’. If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me,” she wrote via Instagram. “This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”
The Duchess of Sussex teased that she would continue to show her followers some “behind the scenes tidbits” as the launch date grew closer.
The following month, the As Ever site went live — the same day With Love, Meghan premiered on Netflix. While nothing was available to purchase at the time, fans were gifted a preview of what to expect from the brand.
“As Ever is more than a brand — it’s a love language. Created by Meghan, Duchess of Sussex, As Ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease,” read a note on the As Ever site. “This curated collection has been crafted to elevate your every day and inspire moments of joy.”
A few weeks later, the official As Ever Instagram page uploaded a reel showing every step of the jam-making process. The clip began with picking fresh raspberries to the final product being packaged with As Ever’s logo.
“Here we go!” the caption read.
Meghan’s jam has been one of As Ever’s most talked about products. In early 2024, the former royal sent out personalized jars of jam to 50 of her famous friends, including Abigail Spencer, Chrissy Teigen, Kris Jenner, Mindy Kaling and more.
How Meghan Markle’s New Brand Logo Nods to Prince Harry
During an appearance on With Love, Meghan, Kaling gushed about how special of a moment it was to receive one of Meghan’s jams, going on to refer to it as “one of the most glamorous moments of my life.” However, Kaling did have a few questions about the numbers associated with the jars.
“As a very hierarchical person, I was like, who are these people?” Kaling, who received jar number 19 of 50, said on the show. “Does having a lower number make me more special?”
Meghan responded there wasn’t a ranking system in place, but later noticed that some “people started to take it very personally.”
