Aside from teaching Us how to lose a guy in 10 days, starring in a brand-new Netflix show or singing holiday tunes, Kate Hudson is a go-to gal when it comes to beauty — particularly haircare. Her locks are always golden, glowing and smooth with a beach-like appeal. Although she’s highlighted her hair for decades, you’d never know . . . her hair is always silky-soft.
In an interview with Allure, Hudson revealed she uses the Joico Defy Damage Protective Shampoo to achieve her ‘soft, buttery, yummy’ hair texture. At just $22, this shampoo is particularly noteworthy, amassing thousands of five-star reviews and earning an “Amazon’s Choice” badge. You’ve probably never heard of it, but over a thousand people bought it last month alone!
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Joico’s Defy Damage Protective Shampoo is a powerhouse for strengthening bonds, deeply cleansing and preserving color, all without stripping the hair. Nourishing ingredients like arginine, keratin, rosehip oil and moringa seed oil repair and protect strands. Arginine, an amino acid, encourages bond renewal, leaving hair strong and healthy; moringa seed oil promotes shine, packing a hefty punch of antioxidants and vitamins that visibly soften and smooth.
The shampoo also contains a protective lipid to defend against UV damage, heat styling and any chemicals that cause harm. The formula even removes product buildup, hard water residue and green tones that result from one too many pool days. It’s no wonder Hudson can’t get enough! This shampoo is designed to preserve color, maintaining vibrancy for washes to come.
For Kate Hudson-like results, you’ll want to pair this rich shampoo with the Defy Damage Protective Conditioner and apply a good heat protectant.
The formula is vegan and free of sulfates, so you can feel good about what’s going on your hair. Reviewers of varying hair types can’t get enough, one calling it “transformative” and others calling it “restorative,” “gentle” and the “best shampoo” they’ve “ever used.”
Many fans also mention the alluring apple and sandalwood scent. “Started using Joico after learning that this is what my hair stylist uses on me and most of her clients,” one writes. “I absolutely love the way my hair smells and feels!! No more dullness, my hair feels amazing.”
If you have color-treated or dull hair (or maybe you just want to infuse your strands with silky smooth shine), grab the Joico Defy Damage Protective Shampoo while it’s $22 at Amazon!
Get the Joico Defy Damage Protective Shampoo for $22 (originally $26) on Amazon! Please note, prices are accurate at the date of publication but are subject to change.
Not what you’re looking for? Shop other shampoos on Amazon and don’t forget to check out Amazon’s Daily Deals here!
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