Inside NBCUniversal’s ‘Wicked’ Marketing Plan to Launch the Hit Film on Peacock — and Tout Its Streaming Movie Library

Popular! “Wicked” is already popular, having grossed nearly $740 million in worldwide box office. But as the film based on the hit Broadway musical premieres on Peacock this weekend, NBCUniversal’s marketing team has organized a corporate-wide campaign to make sure this “Wicked” window is as pop-you-lar as its theatrical run. The arrival of “Wicked” on […]