Soma’s Biggest Bra Event of the Year Is Finally Here — Score up to 50% Off Now!

If you’ve been putting off bra shopping, we get it. Comfortable, high-quality bras are surprisingly expensive. Restocking your drawer isn’t the most exciting thing in the world . . . that is, unless, there’s a sale.

Soma’s iconic $29 Bra Event is finally here, offering savings of up to 50% off all types of bras — and even some panties, sleepwear and loungewear. Now through March 11, you can restock your entire drawer with the brand’s iconic Enbliss wireless bras, T-shirt bras, ultra-smoothing vanishing bras, strapless bestsellers and more. Shoppers of all shapes and sizes adore Soma bras for their unwavering comfort and custom feel.

The sale is live from March 6 to March 11, but you’ll want to get your shopping done early — bestsellers are bound to sell out. Let’s dive in!

Soma T-Shirt Bra Deals

Our Favorite: ‘Perfect coverage’ is a bold claim, but it’s possible with Soma’s Vanishing 360 Bra. Cup sizes go up to G! At 52% off, we’re grabbing a few different colors!

Stunning Balconette Bra — was $64, now $29!
Bodify Perfect Coverage Bra — was $88, now $29!
Embraceable Perfect Coverage Bra — was $49, now $29!
Bodify Demi Bra — was $68, now $29!

14 Expensive-Looking, Lightweight Sweaters That Feel Like Loungewear

Soma Wireless Bra Deals

Our Favorite: Calling all yogis! Save 48% on this sporty find that’s perfect for all sorts of low-impact activities. It may even become your new lounge bra.

Enbliss Luxe Convertible Bralette with Mesh Trim — was $49, now $29!
Enbliss Wireless Bra — was $50, now $29!
Soma Sport Racerback Bra — was $50, now $29!
Embraceable Wireless Unlined Bra — was $40, now $29!

Soma Strapless and Bralette Deals

Our Favorite: Everyone needs a strapless bra to wear with dresses and halter tops. This Bodify Strapless Bra has a no-slip grip, flexible cups that adapt to your shape and a wire that moves with you. Did we mention it’s 57% off right now? Time to add to cart!