Meghan Markle enlisted her daughter, Princess Lilibet, to help relaunch her lifestyle brand.
The young princess, 3, makes a rare appearance in a sweet photo posted via the As Ever website, which launched Monday, February 17, and marks a rebrand for the Duchess of Sussex’s American Riviera Orchard.
In the picture, Meghan, 43, and Lilibet are seen walking hand-in-hand barefoot across a vibrant green field. In the background, there are picturesque palm trees and a glimpse of the Pacific Ocean.
For the snap, both mother and daughter wore airy white dresses against the serene green backdrop.
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Meghan announced the rebrand from American Riviera Orchard to As Ever via Instagram on Monday, February 17, posting a video recorded by her husband, Prince Harry, in an outdoor garden. (Meghan and Harry also share son Prince Archie, 5.)
“The cat’s out of the bag,” said Meghan, sporting jeans and a breezy white button-down. “I’m shocked we’ve kept this a secret for so long. In two weeks my show is coming out, which I’m so excited for. And also my business, which I think there has been a lot of curiosity about.”
The duchess, whose Netflix series With Love, Meghan debuts March 4, explained: “Last year, I had thought, ‘American Riviera, that sounds like such a great name.’ It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area.”
Meghan said she decided to change the name when “Netflix came on, not just as my partner in the show, but as my partner in my business. which was huge. So I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever.”
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Explaining its significance, she continued, “As Ever essentially means ‘as it’s always been,’ and if you’ve followed me since 2014 with The Tig [her former lifestyle blog], you know I’ve always loved cooking and crafting and gardening — this is what I do. And I haven’t been able to share it with you in the same way for the past few years, but now I can, so as things are starting to trickle out there, I wanted you to hear it from me first.”
